REF: | 15502_312480 |
DATE: | 09 - 13 Jun 2025 13.Jun.2025 |
LOCATION: |
Paris (France) |
INDIVIDUAL FEE: |
4900 Euro |
Introduction:
From low-cost tools for marketing and design, to website and ecommerce solutions, to crowdfunding platforms, there have never been more resources for people interested in starting a new business venture. Perhaps that's why there are over 31 million entrepreneurs in the United States alone.
Entrepreneurship isn't simply about being self-employed or having a great business idea. In this course, we'll define entrepreneurship and discuss what it takes to become a successful entrepreneur in today's world.
Targeted Groups:
- Marketing Managers and Supervisors
- Project Managers
- Strategic planners
- Administrators and heads of functional departments
- Research and development managers
- Team leaders
Course Objectives:
At the end of this course the participants will be able to:
- Define the role of the entrepreneur in business around the world.
- Describe the entrepreneurial profile.
- Explain the forces that are driving the growth of entrepreneurship.
- Explain the cultural diversity of entrepreneurship.
- Put failure into the proper perspective.
- Leadership and marketing techniques, and their role in entrepreneurship.
- Effective strategic planning
Targeted Competencies:
- Leadership techniques and administrative creativity
- Knowledge of the requirements of quality and continuous improvement
- Employment of community culture
- Marketing techniques for the idea and product
- Proper planning, promotion and public relations
Course Content:
Unit 1: Describe the Entrepreneurial Profile
- Welcome and Introduction & Introducing course objectives
- Conceptual framework
- Characteristics of Entrepreneurs
- Benefits &Drawbacks & feeding
- Q&A &Homework
Unit 2: The Cultural Diversity of Entrepreneurship
- Quick review of the last session
- Homework solution
- The Cultural Diversity of Entrepreneurship
- The Power of Small Businesses
- Strategic Thinking
- Q&A &Homework
Unit 3: Strategic Planning
- Quick review of the last session
- Homework solution
- Strategic Planning
- Vision &mission and SWOT analysis.
- Setting priorities& smart goals
- Q&A &Homework
Unit 4: Marketing Strategic Planning
- Quick review of the last session
- Homework solution
- Marketing strategic planning
- The Four-Cell SWOT Matrix
- Corporate& unit Strategy
- Creating the Marketing Plan
- Q&A &Homework
Unit 5: Leadership and Marketing for Entrepreneurship.
- Quick review of the last session
- Homework solution
- Implementing Marketing Strategies
- Total Quality Management
- Organizing Marketing Activities
- Q&A
- General review