Public Relations Training & Certification Courses

Certified Advanced Public Relations (PR) Course - (PR 5002)

Introduction</h2>
Communications and PR are at the heart of business performance. Modern methods, tools, and channels have significantly amplified their impact. This dynamic and challenging program is built on developing the necessary skills and competencies to practice effectively in today's organizational framework.
This comprehensive, advanced public relations course is designed for professionals aiming to deepen their understanding and sharpen their Public Relations (PR) skills. The advanced public relations course covers an extensive range of topics that cater to both novices and seasoned PR professionals, particularly those seeking to enhance their expertise in PR management and communication strategies.
Through this advanced public relations program, participants will be trained to become adept PR managers, blending theoretical knowledge with practical applications in PR management. The advanced public relations course provides a robust foundation for participants who wish to excel in public relations and marketing courses, offering advanced public relations knowledge essential for a thriving career in PR management.
<h2>Enhancing Your Role as a PR Manager</h2>
For individuals interested in excelling as a PR manager, understanding the meaning and scope of PR management is integral. This advanced public relations course serves as both a PR management course and a PR manager training platform, guiding participants through the intricacies of Public Relations.
Moreover, the curriculum aligns with the public relations course requirements. It is a strategic step for those seeking a public relations certificate course. Participants interested in international public relations will find relevant content, enhancing their capabilities to operate globally. For those seeking comprehensive courses in public relations, this advanced program offers an in-depth look into the vital components of public relations management.
<h2>Targeted Groups</h2>
<ul>
<li>PR Managers, PR Executives, and PR Officers.</li>
<li>Public Affairs Professionals.</li>
<li>Marketing Professionals.</li>
<li>Branding, Product, and Marketing Managers.</li>
<li>Communications professionals are seeking to update their professional skill sets.</li>
</ul>
<h2>Course Objectives</h2>
By the end of this public relations management course, participants will be able to:
<ul>
<li>Examine the role of communications/PR in the 21st century organization.</li>
<li>Explore the broad spectrum of communication tools and techniques that are available.</li>
<li>Acquire enhanced skills in writing for print and the web and master a range of PR tools and techniques, including editing.</li>
<li>Craft a well-defined PR/Communications brief.</li>
<li>Strategically plan communications activities to meet client objectives.</li>
<li>Develop an electronic PR/communications center.</li>
<li>Implement crisis media management strategies.</li>
<li>Hone media interview techniques.</li>
<li>Cultivate personal communication effectiveness.</li>
</ul>
<h2>Targeted Competencies</h2>
At the end of this advanced public relations PR management course, participants will be able to improve the following:
<ul>
<li>Develop public speaking and adept media handling.</li>
<li>Develop advanced planning, organizing, and leadership in PR management.</li>
<li>Understand supervisory control and evaluation of PR strategies.</li>
<li>Professional written communication.</li>
<li>Build and maintain rapport with clients and media.</li>
<li>Understand efficiently providing and receiving constructive feedback.</li>
</ul>
<h2>Course Content</h2>
<h3>Unit 1: The 21st Century Communicator</h3>
<ul>
<li>Introduction and welcome to the world of a PR manager</li>
<li>Focus on goal setting for the program.</li>
<li>Understand the pivotal role of Communications PR in organizations.</li>
<li>Understand insight into the variety of media and channels available.</li>
<li>Adopt a problem-solving approach to PR.</li>
<li>Establish personal goals for the program.</li>
</ul>
<h3>Unit 2: From Theory to Successful Practice</h3>
<ul>
<li>Understand communications models and their implications for PR practice.</li>
<li>What are Psychological themes and their application in PR practices?</li>
<li>Master of the art of influence and persuasion.</li>
<li>Uphold ethics within PR and communications.</li>
<li>Understand the importance of organizational transparency in communications.</li>
<li>Master of interpreting and delivering communication briefs.</li>
</ul>
<h3>Unit 3: The Medium is The Message</h3>
<ul>
<li>Professional management of stakeholder relations.</li>
<li>What are Critical strategies for managing government relations?</li>
<li>Selection of channels - tailoring media to tasks and stakeholder needs.</li>
<li>How do you have expertise in writing and editing for newsletters, newspapers, or magazines?</li>
<li>Effective writing for web platforms.</li>
<li>How do you expertly plan and organize events and exhibitions?</li>
</ul>
<h3>Unit 4: Management Of Communication</h3>
<ul>
<li>Elevate the power of communications within the organization.</li>
<li>Methods for measuring communications effectiveness.</li>
<li>Use the application of performance measurements to foster improvement.</li>
<li>Critical approaches to crisis communication.</li>
<li>Fundamentals of reputational management.</li>
</ul>
<h3>Unit 5 - Putting it All Together</h3>
<ul>
<li>Formulate a career and personal development strategy.</li>
<li>Generate a positive impact on managers and peers.</li>
<li>Master of managing up and augmenting your professional visibility.</li>
<li>Networking skills to maximize effectiveness.</li>
<li>Enhance team working dynamics and individual effectiveness.</li>
<li>What are the advanced time management and work planning techniques?</li>
<li>Understand the synopsis and conclusion of the advanced public relations curriculum.</li>
</ul>">

Sharm El-Sheikh (Egypt)

Amsterdam (Netherlands)

17 - 21 Feb 2025

5300 Euro

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Public Relations & Corporate Communications (Certified Public Relations Officer) - (PR 5005)

Introduction</h2>
Public relations officers and corporate communications are indispensable aspects of paramount business performance. These fields leverage modern methodologies, tools, and various channels to significantly enhance the velocity at which communications propagate, spanning from local communities to global stages, thereby epitomizing the essence of executive corporate communication.
This certified public relations professional course offers a workshop and seminar that addresses real-world corporate communication and public relations challenges. Attendees of this corporate communication workshop and conference will gain hands-on experience from seasoned industry experts, cultivating best practices for successful corporate communications and PR.
Upon culminating this corporate communication training, participants will be awarded the best public relations certifications, marking them as certified public relations officers. This prestigious credential is recognized across the industry as a testament to the mastery of the corporate communication course and the artful execution of public relations training.
This corporate communication course embodies all the essential components to master corporate communication. Participants will train in corporate communication and internalize comprehensive insights into core corporate communications so they are prepared to lead their organization efforts effectively.
<h2>Targeted Groups</h2>
<ul>
<li>Corporate communications practitioners and managers.</li>
<li>Public relations officers and managers.</li>
<li>Marketing officers and managers.</li>
<li>Digital and social media specialists.</li>
<li>Internal communications practitioners.</li>
<li>Professionals aspiring to elevate their proficiency in communications within their spheres of accountability.</li>
</ul>
<h2>Course Objectives</h2>
Participants of this corporate communications course will be adept, upon completion, capable of:
<ul>
<li>Positioning corporate affairs within a strategic, anticipatory, and influential context.</li>
<li>Cultivating substantive stakeholder engagement through robust, regular communication initiatives.</li>
<li>Scrutinizing the evolution and application of corporate affairs tools.</li>
<li>Synthesizing effective strategy, comprehensive plans, and tactical coordination.</li>
<li>Implementing research-driven evaluations and leveraging findings for corporate enhancement.</li>
<li>Mastering instruments and methodologies to manage corporate reputation amid intricate media landscapes.</li>
<li>Administering organizational knowledge to streamline media management operations.</li>
<li>Sculpting public perception through premier corporate internal communication mechanisms.</li>
<li>Formulating strategic directives complemented by lucid, actionable plans.</li>
</ul>
<h2>Targeted Competencies</h2>
At the end of this public relations officer and corporate communications course, the participants will be able to:
<ul>
<li>Strategic planning, organizing, and robust leadership.</li>
<li>Diligent controlling and meticulous evaluating.</li>
<li>Proficient written communication skills.</li>
<li>Public speaking and proficient media handling.</li>
<li>Adept at building rapport and interpersonal connections.</li>
<li>Providing constructive feedback while remaining receptive to criticism and suggestions.</li>
</ul>
<h2>Course Content</h2>
<h3>Unit 1: The Power of Communication</h3>
<ul>
<li>Established goal orientation for communication initiatives.</li>
<li>Delineation of corporate affairs vs. public affairs modalities.</li>
<li>Corporate identity and image construction.</li>
<li>Overview and strategic implementation of corporate communications.</li>
<li>Managing external reputation and utilizing communication as a transformative agent.</li>
<li>Emphasizing communication as a universal managerial objective.</li>
</ul>
<h3>Unit 2: From the Inside Out: Crafting Consistent Messages</h3>
<ul>
<li>Implementation of internal communications strategies.</li>
<li>Acknowledging the value of employees' families and friends as stakeholders.</li>
<li>Assessing the organization's emotional capital.</li>
<li>Optimizing communications channel mapping and ongoing monitoring.</li>
<li>Establishing ambitious internal communication objectives.</li>
<li>Deploying new media for expeditious engagement and feedback.</li>
<li>Identifying and incentivizing internal champions and opinion leaders.</li>
<li>Evaluating the role of traditional company magazines and newsletters.</li>
<li>Executing multinational internal communications initiatives to ensure congruence.</li>
<li>Securing commitment from key internal decision-makers.</li>
</ul>
<h3>Unit 3: Risks and Threats: Their Identification and Management</h3>
<ul>
<li>Navigating the challenges posed by single-issue politics.</li>
<li>Effectively engaging with special interest groups.</li>
<li>Managing whistleblower policies and disclosure regulations.</li>
<li>Influencing external opinion formers to foster beneficial perceptions.</li>
<li>Designing cause-related PR strategies anchored in core values.</li>
<li>Tactical campaign design and meticulous planning.</li>
<li>Crafting an emergency-ready crisis management toolkit.</li>
<li>Comprehensive stakeholder interest inventories.</li>
<li>Expanding and nurturing the opinion of former networks.</li>
</ul>
<h3>Unit 4: Corporate Affairs/PR in the Corporate Mix</h3>
<ul>
<li>Integrating PR within the overarching communications mix.</li>
<li>PR in the marketing mix.</li>
<li>The application of direct response PR methods.</li>
<li>Navigating the complexities of financial PR.</li>
<li>Harmonizing PR strategy alongside broader organizational goals.</li>
<li>Implementing Brand PR for sustained impact.</li>
<li>Harnessing persuasion measurement techniques.</li>
<li>Coalescing PR/communications strategies with marketing directives.</li>
<li>Mastering the art of leveraging corporate affairs for business advantage.</li>
<li>Linking corporate affairs with the customer relationship paradigm.</li>
</ul>
<h3>Unit 5: Powerful and Persuasive Action Planning</h3>
<ul>
<li>Evaluating PR performance and its bottom-line impact.</li>
<li>Transmuting strategic intent into tactical execution.</li>
<li>Exploring future horizons for PR and corporate affairs progression.</li>
<li>Summarizing an arsenal of tools and techniques for tactical deployment.</li>
<li>Recruiting strategic allies through an enhanced networking approach.</li>
<li>Defending the communicative plan and garnering executive endorsement.</li>
<li>Capitalizing on interdisciplinary practices to maximize corporate outcomes.</li>
<li>Personalized consultancy for individuals and teams.</li>
<li>Directe towards further professional resources and means of support.</li>
</ul>">

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Protocol & Event Management Training Course - (PR 5010)

Introduction:</h2>
Enhance your event management skills and deepen your understanding of protocol with our comprehensive protocol and event management training course, designed for professionals eager to excel in the dynamic field of event planning and execution.
Whether you're looking to earn a certificate in event management or considering a master's in event management, this protocol and event management course is tailored to equip you with the expertise needed for success.
This protocol and event management course is essential for businesses integrating events into their public relations and marketing endeavors. The direct interactions facilitated by events offer unparalleled opportunities to sway colleagues, clients, and investors. A well-executed event can significantly boost a company's reputation.
This protocol and event management course provides thorough foundational knowledge. It empowers participants to organize events efficiently or oversee external event contractors effectively.
<h2>Incorporating Protocol and Event Management Best Practices</h2>
Understanding what event management is and what protocol is in event management is crucial. This course segment delves into the nuances of protocol event management, ensuring that participants can handle high-profile events with aplomb.
During the event planning training seminar and the event management workshop, attendees will engage in hands-on exercises to hone their skills. This real-world application ensures that whether you're seeking event management near me or aiming to complete an event management course, you'll leave with a profound capability to manage events of all scales and types.
Find the nearest event management conference or embark on an events management course to kick-start your journey. A degree in event management can open doors to remarkable career opportunities, and our event management program is the perfect starting point. Join us now and start planning your path toward becoming a master in the art of events.
<h2>Targeted Groups:</h2>
<ul>
<li>Middle and Senior Managers are directly involved in event delivery or managing event management subcontractors.</li>
<li>This protocol and event management course is for Senior Operational Managers responsible for managing teams whose role includes event management.</li>
<li>Senior to Board Level Managers employing events in the PR and marketing strategies.</li>
<li>PR professionals.</li>
<li>Marketing professionals.</li>
<li>This protocol and event management course is for individuals seeking to enhance their career opportunities through new experiences in event management.</li>
</ul>
<h2>Course Objectives:</h2>
By the end of this protocol and event management course, participants will have the ability to:
<ul>
<li>Schedule and meticulously plan an event.</li>
<li>Gain familiarity with a diverse range of event types and their delivery requirements.</li>
<li>Identify optimal venues and activities tailored to their events.</li>
<li>Manage media presence with confidence.</li>
<li>Proactively troubleshoot to preempt potential issues.</li>
<li>Leverage events to amplify PR and marketing strategies.</li>
<li>Gain actionable insights on venue selection, stage management, and dining styles.</li>
<li>Learn how to master guest relations and VIP protocol.</li>
</ul>
<h2>Targeted Competencies:</h2>
At the end of this protocol and event management course, the target audience will be able to improve the following:
<ul>
<li>Learn how to be aptitude in tackling event management or supervising vendors.</li>
<li>Understand theoretical grounding for informed event type and format decision-making.</li>
<li>Identify comprehensive knowledge of event management processes.</li>
<li>Understand the main elements of event organization.</li>
<li>Learn how to improve organization skills via straightforward checklists and guides.</li>
<li>Enhanced time management skills, paving the way for innovation.</li>
<li>Effective communication.</li>
<li>Strategic planning.</li>
<li>Organization.</li>
<li>Task assessment skills.</li>
</ul>
<h2>Course Content:</h2>
<h3>Unit 1: The Role of Events in a PR or Marketing Strategy:</h3>
<ul>
<li>Explore the relationship between Public Relations and events.</li>
<li>What is discussion-making on events and the PR transfer process?</li>
<li>Learn how to analyze events as a potent communication tool.</li>
<li>Apply the Six Point PR Plan to event management.</li>
<li>Assessing your needs</li>
<li>The importance of clarity of purpose</li>
<li>The importance of the audience</li>
<li>Matching events to desired outcomes.</li>
<li>Budget considerations.</li>
<li>Review event success.</li>
<li>Explore a variety of event types.</li>
</ul>
<h3>Unit 2: Event Planning, The Theory, and Practice:</h3>
<ul>
<li>Understand long-term scheduling and event timelines.</li>
<li>Event running order - the timing of an event.</li>
<li>Budget control.</li>
<li>Managing suppliers.</li>
<li>Venue considerations.</li>
<li>Understand suitability for the event and how to support the message.</li>
<li>Size - capacity.</li>
<li>Type.</li>
<li>Access.</li>
<li>Accommodation.</li>
<li>What is the layout for different events and seating?</li>
</ul>
<h3>Unit 3: Stage Management, Dining, and Entertainment:</h3>
<ul>
<li>"Stage management" of the event.</li>
<li>Ensuring the event is on message and on-brand.</li>
<li>Welcome to the desk and to set up and manage.</li>
<li>Sets and staging.</li>
<li>Corporate identity on display.</li>
<li>Food can be part of the message.</li>
<li>Understand the Different types of dining for other events and their practical implications.</li>
<li>Dine protocol - formal dinner, informal eating.</li>
<li>Choosing catering suppliers - in-house with the venue or external.</li>
<li>What is the entertainment and music at your event?</li>
<li>Manage entertainers at events.</li>
<li>Staying safe - Risk assessment and events.</li>
<li>Address risk areas at events.</li>
</ul>
<h3>Unit 4: Managing the Media at Your Events:</h3>
<ul>
<li>Keep your objectives in mind.</li>
<li>Is it a media event - what's in it for them?</li>
<li>Generate news through an event.</li>
<li>Invite the media - invitations and press releases.</li>
<li>The press office and how to staff, set up and run it.</li>
<li>The press pack and gifts.</li>
<li>Conduct interviews and brief interviewees.</li>
<li>Manage filming on site.</li>
<li>Photography at your event.</li>
<li>Involve your in-house media.</li>
</ul>
<h3>Unit 5: Invitations, VIPs, and Bringing it All Together:</h3>
<ul>
<li>Get your audience there.</li>
<li>Learn how to use the invitation process for different types of events.</li>
<li>Invitation protocols.</li>
<li>The importance of RSVP.</li>
<li>Working with VIPs.</li>
<li>Invitations.</li>
<li>Meet and greet.</li>
<li>Hosting and farewell.</li>
<li>Follow up.</li>
<li>Build an event management team.</li>
<li>Event planning exercise involving all elements discussed throughout the week.</li>
</ul>">

Amsterdam (Netherlands)

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Planning and Managing PR Campaigns Mini Masters - (PR 5012)

Introduction to Planning and Managing PR Campaigns:</h2>
Sustained public relations campaigns are pivotal in driving strategic organizational change, creating favorable public perceptions, and managing the reputation with key stakeholders. In this planning and managing PR campaigns course, you will learn about and understand what PR management is, the first step in recognizing the importance of PR planning. Well-conceived and executed campaigns provide a cost-effective method for altering perceptions and augmenting organizational stakeholder value.
This empowering program is crafted to adopt a problem-solving angle in the design of PR campaigns. In this planning and managing PR campaigns course, you will Align the campaign intricately with core business priorities and precise project objectives; the campaign design fortifies essential messages and underscores organizational strategy.
Participants in the planning and managing PR campaigns course will hone their skills to design, plan, cost, deliver, and assess campaigns utilizing a comprehensive spectrum of PR media and channels foundational to any aspiring PR manager training.
<h2>Targeted Groups:</h2>
<ul>
<li>PR professionals.</li>
<li>Marketing professionals.</li>
<li>Middle and senior managers engaged in the delivery or oversight of campaigns.</li>
<li>Senior operational managers are responsible for managing teams whose roles include PR campaigns.</li>
<li>Executives and senior managers up to the Board Level are responsible for strategically deploying public relations.</li>
<li>This planning and managing PR campaigns course is for individuals aiming to acquire critical modern skills to enhance their professional profile and knowledge.</li>
</ul>
<h2>Course Objectives:</h2>
Participants in the planning and managing PR campaigns course will gain the ability to:
<ul>
<li>Scrutinize the array of PR campaigns and the objectives they can accomplish, enhancing awareness of PR management solutions.</li>
<li>Develop a problem-solving mindset to align the PR campaign strategy with the business goals, a vital aspect of planning PR campaigns.</li>
<li>Strategize PR campaigns with definitive objectives, behavioral outcomes, and quantifiable results, highlighting the benefits of PR planning.</li>
<li>Examine many successful campaigns to discern the varied strategies and utilization of channels and media.</li>
<li>Evaluate the risk factor introduced during a campaign by increased public and media scrutiny and formulate plans to mitigate these risks.</li>
<li>Master the assessment of PR campaigns to prove their value to the business and refine campaign methodologies, employing practical PR management tools.</li>
<li>Select optimal tools to contribute value to the organization at a strategic plane.</li>
<li>Develop personal action plans and learn techniques to sell ideas to top management.</li>
<li>Arrange for campaign evaluation, ensuring the results are acknowledged within the organization.</li>
<li>Build proficiency and confidence through personal coaching and advice.</li>
</ul>
<h2>Targeted Competencies:</h2>
<ul>
<li>Planning and organizing</li>
<li>Leading and directing</li>
<li>Analyzing and evaluating</li>
<li>Inspiring and building rapport</li>
<li>Communication skills</li>
</ul>
<h2>Course Content:</h2>
<h3>Unit 1: Effective PR Campaigns:</h3>
<ul>
<li>Learn about the Views on PR among senior decision-makers, unveiling insights into the public relations management process.</li>
<li>What is the concept of the global information village?</li>
<li>Calculate the monetary worth of reputation through effective PR.</li>
<li>Explore the usage and risks associated with PR campaigns.</li>
<li>Illustrations through case studies – discerning effective from ineffective practices.</li>
<li>Learn about the practical scenarios – addressing a business obstacle.</li>
<li>Evaluation methodologies.</li>
</ul>
<h3>Unit 2: Problem-Solving Approach to Campaigns:</h3>
<ul>
<li>Brand, identity, and image synergy are the bedrock of reputation.</li>
<li>Understand reputation assessment using gap analysis – a critical PR management process.</li>
<li>Learn about a historical perspective on PR and its roots in social sciences.</li>
<li>Strategies in business and problem identification, answering what is planning in public relations.</li>
<li>Select appropriate problem-solving techniques.</li>
<li>Learn what in-depth problem analysis via desk research, stakeholder scrutiny, PEST, and SWOT analysis is.</li>
<li>Establish quantifiable objectives.</li>
<li>Conduct force field analysis for risk identification.</li>
</ul>
<h3>Unit 3: Planning and Costing Campaigns:</h3>
<ul>
<li>Recognize the phases of the campaign and decision-making junctures.</li>
<li>Develop an efficacious schedule with critical path analysis.</li>
<li>Learn how to make budgetary considerations and financial plans.</li>
<li>Risk anticipation and formulating counteractive plans.</li>
<li>Identify stakeholders and their significance to the success of the campaign.</li>
<li>Coordinate various campaign components across different stakeholder groups.</li>
</ul>
<h3>Unit 4: Channels, Delivery, and Evaluation:</h3>
<ul>
<li>What is the transition from strategic ideals to tactical actions?</li>
<li>Conduct environmental scanning.</li>
<li>Create a media relations scheme.</li>
<li>Management of crisis media relations.</li>
<li>Evaluation principles are a staple in any managing PR strategy.</li>
<li>Understand the utilization of research tools and methodologies.</li>
<li>Assess channel effectiveness and the strategic use of media.</li>
<li>Social media and tools.</li>
<li>Apply influencer strategies for amplified impact.</li>
</ul>
<h3>Unit 5: Effective Delivery in Your Organisation:</h3>
<ul>
<li>Adopt a risk-management framework.</li>
<li>Manage unforeseen events and contingencies.</li>
<li>Earning support – pitching innovative ideas internally.</li>
<li>Present a compelling case to senior management.</li>
<li>Interpret body language and other subtle cues.</li>
<li>Harmonize campaign activities with company reporting.</li>
<li>Guaranteeing that outcomes are visible and credited.</li>
<li>Formulate a personal action plan.</li>
</ul>">

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Corporate Social Responsibility (CSR) Training Course - (PR 5034)

Introduction:</h2>
Corporate Social Responsibility, or CSR, represents a company's commitment to conducting business ethically, giving back to the community, and contributing to the welfare of its employees and the public. This principal corporate social responsibility (CSR) course is challenging to implement effectively, as it requires balancing community support and business benefits.
Through our comprehensively structured CSR training courses, including CSR certificate course options and the opportunity to master corporate social responsibility, participants will gain deep insights into CSR methodologies, tools, best practices, and the ethical principles behind them. The complexities of corporate responsibility, communication fundamentals, and challenges encountered in implementing CSR practices will also be discussed.
<h2>Master in Corporate Social Responsibility:</h2>
As part of our CSR certification programs, participants interested in becoming a corporate social responsibility master will learn the fundamentals of advanced concepts and strategic CSR approaches. This course includes understanding the best corporate social responsibility certificate program tailored to different career levels and organizational needs. Our certificate course in corporate social responsibility is designed to position professionals at the forefront of this dynamic field.
The corporate social responsibility course culminates in a strategic outlook, equipping participants with the skills to craft and implement CSR strategies aligning with their organization's core values and objectives. Participants will leave this CSR certification course with a well-rounded understanding of the ethical imperatives and the business advantages of well-implemented CSR strategies.
<h2>Targeted Groups:</h2>
<ul>
<li>This corporate social responsibility (CSR) course is for executives involved in strategic and operational functions.</li>
<li>Senior and middle management are engaged in corporate governance or change management.</li>
<li>HR personnel at all levels.</li>
<li>Corporate lawyers seek to deepen their understanding of legal requirements and trends in corporate responsibility.</li>
<li>Professionals are involved in Communications, Business Strategy, Supplier and Community Relations, Sustainability, and Governmental Affairs.</li>
</ul>
<h2>Course Objectives:</h2>
By the end of this CSR training program, participants will be able to:
<ul>
<li>Explain the historical background and the four components of Carol's CSR model.</li>
<li>Recognize the significance of CSR in both public and private sectors.</li>
<li>Understand the relation between professional ethics, CSR, and corporate governance.</li>
<li>Trace the evolution of the concept of corporate social responsibility.</li>
<li>Apply ten effective CSR communication strategies to achieve impactful results.</li>
<li>Foster a competitive edge by identifying various challenges facing CSR.</li>
</ul>
<h2>Targeted Competencies:</h2>
Upon the end of this CSR training program, the target audience will be able to:
<ul>
<li>Plan, organization, and leadership skills.</li>
<li>Learn what competence is in written and oral communication.</li>
<li>Relationship building and consolidation.</li>
<li>Analytical and evaluation abilities.</li>
<li>Understand the extensive knowledge of corporate social responsibility.</li>
<li>Enhance organizational recognition through improved performance and a long-term strategic CSR vision.</li>
</ul>
<h2>Course Content:</h2>
<h3>Unit 1: Introduction to Corporate Social Responsibility:</h3>
<ul>
<li>Understand initial definitions of CSR.</li>
<li>Explore the idea of corporate citizenship.</li>
<li>Examine critiques of corporate actions within CSR.</li>
<li>Delve into the history and progressive thought on CSR.</li>
<li>Advanced ideas about CSR.</li>
<li>Define the four parts of "Caroll".</li>
</ul>
<h3>Unit 2: Why CSR is Important?</h3>
<ul>
<li>Discuss the theory of people, planet, and profit.</li>
<li>Review CSR from two distinctive perspectives.</li>
<li>Debate the necessity for corporate participation in social responsibility.</li>
<li>Contrast views of CSR advocates and opponents.</li>
</ul>
<h3>Unit 3: Corporate Social Responsibility and Professional Ethics:</h3>
<ul>
<li>Define and interrelate CSR with business ethics.</li>
<li>Trace the growth of business ethics conventions.</li>
<li>What are the strategies for corporate incorporation of ethics?</li>
<li>Engage with global business ethics standards.</li>
<li>Make informed decisions regarding ethical dilemmas.</li>
</ul>
<h3>Unit 4: Evolution of Corporate Social Responsibility:</h3>
<ul>
<li>Chart the progression and setbacks of CSR.</li>
<li>Analyze common CSR pitfalls.</li>
<li>Forecast the future with the Five Principles of CSR.</li>
<li>Transition through the phases from CSR 1.0 to CSR 2.0.</li>
</ul>
<h3>Unit 5: The Rules of Communication for CSR Principles:</h3>
<ul>
<li>Identify characteristics of CSR-related information.</li>
<li>Rule 1: Act first, communicate later.</li>
<li>Rule 2: Clarify what you do and why.</li>
<li>Rule 3: Stay prepared for feedback.</li>
<li>Rule 4: Prioritize CSR at the board level.</li>
<li>Rule 5: Boost staff engagement.</li>
<li>Rule 6: Deliver clear messages.</li>
<li>Rule 7: Recognize the unique nature and needs of stakeholders.</li>
<li>Rule 8: Facilitate dialogue and debate.</li>
<li>Rule 9: Lead by example.</li>
<li>Rule 10: Focus on responsible branding.</li>
</ul>
<h3>Unit 6: The Challenges of Corporate Social Responsibility:</h3>
<ul>
<li>Compare the perspectives of Milton Friedman and Russell on CSR.</li>
<li>Examine the dimensions of CSR.</li>
<li>Explore various CSR models.</li>
<li>Understand the diverse manifestations of CSR.</li>
<li>Discuss CSR in developing nations.</li>
<li>Identify catalysts for CSR in developing contexts.</li>
<li>Outline a CSR implementation framework.</li>
<li>Highlight common CSR implementation errors.</li>
<li>Discuss considerations for effective CSR integration.</li>
</ul>">

Amman (Jordan)

19 - 23 Jan 2025

3200 Euro

Amsterdam (Netherlands)

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Building Effective Media Relations Training Course - (PR 5035)

Introduction</h2>
In today's society, public relations professionals are employed in various settings in business, government, and nonprofit organizations. An effective media relations course aims to hone your skills in managing and implementing public relations media strategies and deepen your understanding of how media and public relations interact.
This building practical media relations course will guide you through the appropriate communication channels, explaining techniques to make these tools work to your advantage. The Building Effective Media Relations course will also cover different writing styles relevant to various media channels and how to address diverse audience types effectively.
In addition to the structured content and units provided in this practical media relations course, participants will engage in a public relations workshop to practice their newly acquired skills. Through realistic simulations and role-playing exercises, attendees will fine-tune their media relations strategies and techniques, ensuring they are well-prepared for the demands of real-world encounters with the press and other media outlets.
With a focus on hands-on experience, this media relations workshop component is crucial in solidifying participants' understanding of the public relations media strategy course's teachings and building effective media relations.
<h2>Targeted Groups</h2>
<ul>
<li>Public relations officers and other critical organizational personnel, particularly PR Managers.</li>
<li>PR Professionals.</li>
<li>Managers and Supervisors in personnel, marketing, sales, training, and administration.</li>
<li>Managers and employees involved in media activities will also benefit from this course.</li>
</ul>
<h2>Course Objectives</h2>
By the end of this media relations training course, participants will be able to:
<ul>
<li>Handle media relations strategies in both favorable and unfavorable times.</li>
<li>Manage the organization's publicity, public image, and publications effectively.</li>
<li>Understand the impact of media and the different types that exist.</li>
<li>Identify best practices for conducting press releases, press conferences, and other media relations programs and events.</li>
</ul>
<h2>Targeted Competencies</h2>
Upon the end of this media relations training course, the participants will be able to improve the following:
<ul>
<li>Verbal and non-verbal communication.</li>
<li>Presentation skills.</li>
<li>Influencing.</li>
<li>Evaluating.</li>
<li>Decision making.</li>
<li>Public speaking.</li>
</ul>
<h2>Course Content</h2>
<h3>Unit 1: Public Relations and Communication</h3>
<ul>
<li>Public relations and its primary function in building effective media relations.</li>
<li>Planned and implemented public relations media strategy campaigns.</li>
<li>Theories of communication and their application in media public relations.</li>
<li>Understanding the nature of mass communication.</li>
<li>Strategies for spreading the corporate message through effective media.</li>
</ul>
<h3>Unit 2: Differences Between Marketing and PR</h3>
<ul>
<li>Identifying the significant differences between advertising and public relations.</li>
<li>Building integrated publicity models within an effective public relations and media strategy.</li>
<li>Utilizing PR tools and techniques within marketing efforts.</li>
</ul>
<h3>Unit 3: Media Relations Strategies</h3>
<ul>
<li>Definitions and types of media relevant to media public relations.</li>
<li>The history and impact of propaganda in media relations.</li>
<li>Examining the ethical standards of global media and their relation to media relations strategy.</li>
<li>Properly engaging with diverse media outlets to enhance public relations media strategy.</li>
<li>Creating and managing effective media lists for targeted communications.</li>
</ul>
<h3>Unit 4: Audience and Public Opinion</h3>
<ul>
<li>Determining the critical audience for an organization's media public relations efforts.</li>
<li>Tailoring and prioritizing messages for each targeted audience within your media relations strategy.</li>
<li>Choosing the ideal media outlet for impactful communication with targeted audiences.</li>
<li>Techniques for measuring public opinion and its influence on media relations strategies.</li>
<li>Methods for issue management and strategy to shift public opinion.</li>
</ul>
<h3>Unit 5: Essential Practices for a PR Representative in Media Relations</h3>
<ul>
<li>How do you create newsworthy stories that enhance media public relations?</li>
<li>Handling media relations training during times of crisis.</li>
<li>Fundamental elements of a successful press release and the influential media strategies behind them.</li>
<li>Mastering the art of writing succinct and impactful press releases within a media relations course outline.</li>
<li>Prepare for and execute press conferences with effective public speaking techniques.</li>
</ul>">

Amsterdam (Netherlands)

27 - 31 Jan 2025

5300 Euro

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The Essentials of Public Relations and Administration Communication Skills - (PR 5036)

Introduction:</h2>
Today, public relations professionals are employed across diverse sectors, including business, government, and nonprofit organizations. This public relations and communication skills course aims to cultivate the ability to devise and manage communication and public relations strategies skillfully.
By integrating these essential concepts and practices within the framework of this public relations and communication skills course, valuable insights into communications and public relations are illuminated, guiding participants toward mastering the art of public relations communication and enhancing the caliber of their organizational messaging.
<h2>What is Communications and Public Relations?</h2>
Communications and public relations play a pivotal role in shaping the image and perception of organizations. This public relations and communication skills course delves deeply into the integral relationship between communications and public relations, exploring how strategic messaging is crafted and disseminated to the public through various channels.
<h2>Targeted Groups:</h2>
<ul>
<li>PR Managers.</li>
<li>PR Professionals.</li>
<li>HR Professionals.</li>
<li>Marketing Professionals.</li>
<li>This public relations and communication skills course is for Individuals seeking to enhance their communication and public relations skills.</li>
</ul>
<h2>Course Objectives:</h2>
By the end of this public relations and communication skills course, participants will be able to:
<ul>
<li>Grasp the fundamentals of communications and public relations.</li>
<li>Conceptualize and oversee business communication elements such as image and publicity.</li>
<li>Plan and execute public relations and media programs and campaigns.</li>
<li>Keep abreast of global trends and adhere to international communication and public relations standards.</li>
<li>Effectively manage business communication facets, including image and publicity.</li>
</ul>
<h2>Targeted Competencies:</h2>
At the end of this public relations and communication skills course, the target competencies will be able to improve the following:
<ul>
<li>PR management.</li>
<li>Media planning.</li>
<li>Business communication.</li>
<li>Press release writing.</li>
<li>Corporate communication.</li>
<li>Understand the utilization of social media and public relations communication tools.</li>
</ul>
<h2>Course Content:</h2>
<h3>Unit 1: The Nature of PR and its Interconnection with Media and Journalism:</h3>
<ul>
<li>Overview of communications public relations.</li>
<li>Learn about the six-point model of public relations planning.</li>
<li>What is the role of media and journalism in public relations?</li>
<li>Understand the management of traditional and electronic media relations.</li>
<li>How do you do audience analysis and its significance?</li>
<li>Development of measurable communication efforts.</li>
<li>Budget considerations within PR campaigns.</li>
<li>Understand the evaluation of communication program success utilizing public relations communication strategies.</li>
</ul>
<h3>Unit 2: Press Release Writing and Adherence to International Standards:</h3>
<ul>
<li>Differentiate media handling techniques.</li>
<li>Learn about the distinctions between press release and news release formats.</li>
<li>Master of the press release using the 6 Cs of communication.</li>
<li>What is adherence to the journalism code of truth?</li>
<li>What is the public relations society in America and its norms?</li>
<li>PRSA code of ethics and public relations industry ethics.</li>
<li>Balance international PR norms with organizational interests.</li>
<li>Meet standards set by the Society of Professional Journalism (SPJ).</li>
<li>What is public opinion, and how do we measure it?</li>
<li>Propagandistic communication models.</li>
<li>Understand crisis management and associated media handling skills.</li>
</ul>
<h3>Unit 3: Business Communication and its Integral Relationship with Public Relations:</h3>
<ul>
<li>Learn about corporate communication as a subset of communications and public relations.</li>
<li>Learn about the comparison of marketing communication and public relations.</li>
<li>Understand the internal audience management and employee relations.</li>
<li>Cultivate consumer relations and effective customer relations management.</li>
<li>Manage multicultural community relations.</li>
<li>Understand government relations.</li>
<li>International relations within public relations.</li>
</ul>
<h3>Unit 4: Globalization and its Impacts on Public Relations:</h3>
<ul>
<li>Understand the environment, globalization, and the effect of technology.</li>
<li>What are Social media platforms, and how do you handle them effectively?</li>
<li>Multimedia age of business communication.</li>
<li>Learn about the events as part of your public relations.</li>
<li>Understand The importance of events, types, venues, and purposes.</li>
<li>Employing events to serve the overall organizational message</li>
<li>Learn about corporate social responsibility and how it serves the message.</li>
<li>Build a supportive community for your core message.</li>
</ul>
<h3>Unit 5: Crafting a Cohesive Campaign Theme and Execution:</h3>
<ul>
<li>Understanding the core messages</li>
<li>Assess the need for PR efforts and research your audience.</li>
<li>Plan the campaign/program with standards of quality and theme.</li>
<li>Choose the best strategy to deliver your message.</li>
<li>Implement the campaign/program.</li>
<li>Evaluate the campaign/program's effect on the audience.</li>
<li>Keep the core message in each stage.</li>
<li>Understand the virtual campaign design based on participant capacities and professional background.</li>
</ul>">

Kuala Lumpur (Malaysia)

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Certified Public Relations Specialist Training Course - (PR 5037)

Introduction</h2>
This comprehensive public relations certificate course delves into the essential strategies required for effective planning and management in public relations. Participants will master methods for achieving measurable results that resonate with senior management and directly contribute to the success of an organization by bolstering its reputation and fortifying its relationships.
This certified public relations specialist training course will begin with the fundamentals of PR and equip future marketing and public relations specialists with skills for navigating complex situations, delivering effective plans, and earning the confidence of leadership teams.
With a growing need for qualified professionals in the field of public relations, certifications for public relations have become highly sought after. This public relations certificate course, in particular, facilitates participants in meeting the public relations specialist education requirements necessary for succeeding in this dynamic industry. Upon completion, individuals will be well-equipped with the public relations skills essential to excel as specialists.
<h2>Targeted Groups</h2>
The certificate course in public relations is tailored for Managers, Supervisors, and seasoned Public Relations Practitioners, along with Senior Staff who oversee communications with internal and external stakeholders. This public relations certificate course includes individuals leading teams in Human Resources, Marketing, Sales, Training, and various Management capacities.
<h2>Course Objectives</h2>
By the end of this public relations specialist training, participants will:
<ul>
<li>Understand the functions of PR in today's variable landscape.</li>
<li>The devising and managing of a public relations program reflect the core duties of PR professionals.</li>
<li>Apply essential communication skills for public relations tasks.</li>
<li>Recognize the impact of public relations on the image and reputation of an organization.</li>
<li>Gain a profound understanding of communicating internally and externally with the public effectively.</li>
<li>Organize and execute a successful press conference.</li>
</ul>
<h2>Targeted Competencies</h2>
In the certified public relations specialist training course, attendees will develop the following skills:
<ul>
<li>Strategic planning, organizing, and leadership.</li>
<li>Monitoring and evaluation methods.</li>
<li>Proficiency in written communication.</li>
<li>Expertise in verbal communication.</li>
<li>Media and public relations techniques.</li>
<li>Relationship-building and networking.</li>
<li>Providing and assimilating constructive feedback.</li>
</ul>
<h2>Course Content</h2>
<h3>Unit 1: PR in a Changing Environment</h3>
<ul>
<li>Historical perspective on the emergence and development of public relations.</li>
<li>Defining public relations.</li>
<li>Define the scope of public relations.</li>
<li>Establishing objectives for PR strategies.</li>
<li>Guidelines for PR specialists to navigate evolving landscapes.</li>
<li>Crafting effective public relations campaigns.</li>
<li>The emerging roles and fresh perspectives in public relations.</li>
<li>The integral role of PR in sculpting and maintaining an institution's image and reputation.</li>
</ul>
<h3>Unit 2: Public Relations Jobs</h3>
<ul>
<li>Fundamental management principles.</li>
<li>Planning and organizing PR initiatives.</li>
<li>Leadership and oversight of PR projects.</li>
<li>Critical elements of triumphant PR planning.</li>
<li>Essential traits for a successful PR specialist.</li>
<li>The role of PR within an institution.</li>
<li>Duties and responsibilities of PR specialists.</li>
</ul>
<h3>Unit 3: Public Relations and Communication</h3>
<ul>
<li>Communication tactics for internal and external public engagement.</li>
<li>Crucial elements of communication.</li>
<li>Understanding the reach and influence of messages.</li>
<li>What constitutes effective communication in PR?</li>
<li>Roles of communication within public relations.</li>
<li>Strategies for overcoming barriers to communication.</li>
<li>The impact of nonverbal cues.</li>
<li>Enhancing PR specialist's communication abilities.</li>
</ul>
<h3>Unit 4: The Role of PR Specialist in Dealing with The Public Inside and Outside The Institution</h3>
<ul>
<li>Insights into navigating difficult personalities.</li>
<li>Strategies for managing challenging interactions.</li>
</ul>
<h3>Unit 5: Verbal Communication Skills</h3>
<ul>
<li>Diverse forms of verbal communication.</li>
<li>Preparation techniques for presentations and speeches.</li>
<li>Hands-on presentation and speech practice.</li>
<li>Developing verbal and nonverbal communication proficiency in presentations.</li>
</ul>
<h3>Unit 6: Written Communication Skills</h3>
<ul>
<li>Various styles of written communication.</li>
<li>Basics of effective writing.</li>
<li>Selecting appropriate written communication channels.</li>
<li>Crafting impactful press releases.</li>
<li>Composing and distributing newsletters.</li>
<li>Designing and producing informative brochures.</li>
<li>Writing articles for publication in magazines.</li>
</ul>
<h3>Unit 7: Press Conferences</h3>
<ul>
<li>Definition of the press conference.</li>
<li>Why is a press conference held?</li>
<li>How to prepare and hold a press conference?</li>
<li>How to prepare a press release?</li>
<li>Build good relations with the media.</li>
<li>Understand the principles of dealing with the media when crises occur.</li>
</ul>">

Sharm El-Sheikh (Egypt)

Kuala Lumpur (Malaysia)

23 - 27 Feb 2025

4400 Euro

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Advanced Public Speaking and Presentation Skills Training Course - (PR 5041)

Introduction</h2>
This advanced public speaking and presentation skills course will enable you to deliver outstanding presentations. After completing the advanced public speaking and presentation skills course, you will be able to plan, structure, and provide professional presentations with enhanced presentation skills training.
You will learn how to deliver engaging content to your audience and will learn how to be persuasive using practical presentation skills training. This advanced public speaking and presentation skills course will teach you how to overcome the fear of presenting, plan an unforgettable presentation, use your body language to appear confident and convincing, and focus on your audience and their needs.
Delivering a first-class presentation is a skill that anyone can be taught. Creating a presentation is a process, and we are going to explore the steps together to make a winning presentation. This course is hands-on and provides you with opportunities to practice and refine the skills that you will be taught, reinforcing advanced presentation skills and advanced public speaking skills.
In this advanced public speaking and presentation skills course, discover the art of crafting compelling slides as a cornerstone of advanced presentation skills and gain master public speaking experience and actionable strategies for stellar delivery and audience engagement.
Participants will receive a presentation skills certification upon successful completion of the advanced public speaking and presentation skills course, endorsing their newfound abilities to effectively communicate and captivate an audience in a variety of professional settings.
<h2>Targeted Groups</h2>
This advanced public speaking and presentation skills course is essential for anyone who has to speak in front of groups, salespeople, and any professional who has to deal with the press. It is suitable for a wide range of professionals but will greatly benefit:
<ul>
<li>Business Analysts.</li>
<li>Account Managers.</li>
<li>Client Relationship Professionals.</li>
<li>Middle and Senior Managers.</li>
<li>Human Resource Professionals.</li>
<li>Salespeople.</li>
</ul>
<h2>Course Objectives</h2>
At the end of this presentation skills training course, participants will be able to:
<ul>
<li>Overcome nerves and stage fright.</li>
<li>Analyze their audience and tailor their presentation accordingly.</li>
<li>Plan a concise, persuasive, professional presentation.</li>
<li>Command the room, build rapport, and convince the audience.</li>
<li>Speak to the public with confidence.</li>
<li>Learn how to captivate their audience and keep them engaged.</li>
<li>Answer questions convincingly.</li>
<li>Master their nerves and remain calm throughout.</li>
<li>Design a world-class presentation.</li>
<li>Deliver a convincing presentation.</li>
<li>Persuade the audience that your message is valuable.</li>
</ul>
<h2>Targeted Competencies</h2>
<ul>
<li>Presentation design and delivery.</li>
<li>Public speaking.</li>
<li>Verbal and non-verbal communication.</li>
<li>Rapport building.</li>
<li>Influencing and inspiring.</li>
<li>Feedback.</li>
</ul>
<h2>Course Content</h2>
<h3>Unit 1: Presentation Essentials</h3>
<ul>
<li>How to be a successful presenter?</li>
<li>Delegate needs analysis and introduction.</li>
<li>Clarity, structure, and revision.</li>
<li>The essentials of effective presentation.</li>
<li>Introduction to body language and feedback.</li>
<li>Self-evaluation techniques.</li>
</ul>
<h3>Unit 2: Presentation Preparation</h3>
<ul>
<li>Best practice.</li>
<li>Why be a presenter?</li>
<li>Who is your audience?</li>
<li>Anticipating questions.</li>
<li>Keeping your audience focused.</li>
<li>How to research?</li>
<li>Structuring your thoughts.</li>
</ul>
<h3>Unit 3: Advanced Slide Preparation</h3>
<ul>
<li>Why use slides?</li>
<li>Handouts vs. slides.</li>
<li>How to make the perfect slideshow?</li>
<li>Advanced slide creation techniques.</li>
<li>Revising your presentation.</li>
<li>How do you use data and visuals?</li>
<li>Virtual presentation considerations.</li>
<li>How to be persuasive?</li>
<li>How to be convincing?</li>
<li>Persuasive techniques for maximum impact.</li>
<li>Managing presentation anxiety.</li>
<li>Mental and physical preparation for presenting.</li>
<li>Visualization techniques.</li>
</ul>
<h3>Unit 4: Presentation Practice and Delivery</h3>
<ul>
<li>Dressing for success.</li>
<li>Boosting your credibility.</li>
<li>Handling questions.</li>
<li>Key point overview.</li>
<li>Building transitions.</li>
<li>Delivering with passion.</li>
<li>Beginning with impact.</li>
<li>Capturing attention.</li>
<li>Holding attention.</li>
<li>Building rapport.</li>
<li>Projection, pitch, rate, and gesture.</li>
<li>Drawing to a successful conclusion.</li>
</ul>
<h3>Unit 5: The Art of Public Speaking</h3>
<ul>
<li>Differentiating between public speaking and presentations.</li>
<li>The paradox of public speaking presentation.</li>
<li>Audience needs analysis for public speaking.</li>
<li>Finding credible sources.</li>
<li>Citations and their importance in public speaking.</li>
<li>Causes of public speaking apprehension.</li>
<li>Exuding confidence during speeches.</li>
<li>Managing hostile questions and winning over the audience.</li>
<li>Dealing with interruptions like a professional.</li>
</ul>">

London (UK)

20 - 24 Jan 2025

5500 Euro

Singapore (Singapore)

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Media Management in Crisis Communications Training Course - (PR 7015)

Introduction:</h2>
What do the 2010 British Petroleum spill, the disappearance of Malaysia Airlines flight MH 370, and the financial crisis of 2008 have in common? These unexpected crises rocked the world and created seemingly insurmountable Public Relations (PR) challenges for the organizations involved.
This crisis communication and media management course allows participants to identify how a crisis can impact an organization and what should be done to mitigate its effects. The crisis communication and media management course focuses on preparing the communication function to respond rapidly and effectively to manage perceptions in the media and online.
Attending this media crisis management course will teach you best practices in crisis communication management, situation analysis, risk assessment, crisis team formation and responsibilities, protocols, and resources such as crisis manuals and communication tools. This course is essential for those aiming to achieve a crisis communications certificate.
<h2>Enhancing Your Crisis Communications PR Skills:</h2>
Develop your expertise in PR crisis management with our hands-on crisis communication seminar. This seminar portion of the training course is designed to provide practical experience and reinforce the topics covered throughout the course, imbibing key learnings that would prepare participants for real-world crisis scenarios.
The crisis communication and media management course is invaluable for those seeking to deepen their understanding of what crisis communication is in public relations and how to navigate a media crisis effectively.
<h2>Targeted Groups:</h2>
This crisis communication and media management course is for Managers, Supervisors, and Team Leaders of Public Relations sections and any staff member who may manage communication and media issues during a crisis.
<h2>Course Objectives:</h2>
At the end of this Public Relations and Crisis Management course, participants will be able to:
<ul>
<li>Identify the different types of crises and their aspects.</li>
<li>Learn how to recognize and prioritize the issues most likely to affect corporate reputation during and after the crisis.</li>
<li>List the various principles of crisis communication.</li>
<li>Devise crisis management processes aimed at mitigating potential crises in their organizations.</li>
<li>Demonstrate the benefits of using the media in a crisis.</li>
<li>Evaluate and prioritize the dimensions involved in crisis communication management.</li>
<li>Analyze and interpret results achieved through crisis communication management.</li>
</ul>
<h2>Targeted Competencies:</h2>
By the end of this crisis communication and media management course, the participants will be able to:
<ul>
<li>Evaluate your organization's risks and vulnerabilities.</li>
<li>Verbal and non-verbal communication.</li>
<li>Influencing audiences.</li>
<li>Motivating subordinates.</li>
<li>Organizing and leading projects.</li>
<li>Crisis management.</li>
<li>Media management.</li>
</ul>
<h2>Course Content:</h2>
<h3>Unit 1: Introduction:</h3>
<ul>
<li>Definition of a crisis.</li>
<li>Overview of communication.</li>
<li>Various types of crises.</li>
<li>Key aspects of a crisis.</li>
<li>Evolution of a crisis.</li>
</ul>
<h3>Unit 2: Principles of Crisis Communications:</h3>
<ul>
<li>Setting your clear objective.</li>
<li>Responding quickly.</li>
<li>Accepting responsibility.</li>
<li>Appropriate messaging.</li>
<li>Profiling your audience.</li>
<li>Showing and maintaining credibility.</li>
<li>Coordinating with others.</li>
<li>Continuous monitoring.</li>
</ul>
<h3>Unit 3: Crisis Management Process:</h3>
<ul>
<li>Pre-crisis phase.</li>
<li>Crisis Management Plan (CMP).</li>
<li>Crisis Management Team (CMT).</li>
<li>The spokesperson's role.</li>
<li>Crisis event phase.</li>
<li>Initial response.</li>
<li>Reputation repair.</li>
<li>Post-crisis phase.</li>
<li>Lessons learned.</li>
<li>Follow up with communication.</li>
</ul>
<h3>Unit 4: Crisis Communication and Media:</h3>
<ul>
<li>Media and communication.</li>
<li>Media as a partner in crisis response.</li>
<li>Social media and crisis communication.</li>
<li>Social media is a beneficial tool or a challenge.</li>
<li>Dynamic use of social media in crisis communication.</li>
</ul>
<h3>Unit 5: Dimensions of Crisis Communication Management:</h3>
<ul>
<li>Standard operating decision dimension.</li>
<li>Victims management dimension.</li>
<li>Trust and credibility dimension.</li>
<li>Behavior dimension.</li>
<li>Professional expectations dimension.</li>
<li>Ethical dimension.</li>
<li>Lessons learned.</li>
</ul>
<h3>Unit 6: How to Measure Your Results in a Crisis:</h3>
<ul>
<li>Measuring outputs.</li>
<li>Measuring impact.</li>
<li>Measuring outcomes.</li>
</ul>">

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Public Relations in the Oil & Gas Industry - (PR 15083)

Introduction:</h2>
This oil and gas industry public relations course will help your organization tell its story in a way that fosters understanding, builds relations with local communities, national governments, campaigners, and the media, and builds your brand and reputation.
The energy sector is vital to our daily lives and global economies. Still, the media and some stakeholders often treat it harshly. Sustained public relations campaigns can help drive strategic organizational change, build public perceptions, and build reputations with key stakeholders.
This powerful oil and gas industry public relations training course takes a problem-solving approach to designing a PR program. It reinforces key messages and organizational strategy by closely fitting the approach to core business priorities.
<h2>Targeted Groups:</h2>
<ul>
<li>Estimate costs proactively.</li>
<li>Practicing cost reduction techniques.</li>
<li>Effective cost estimates for projects.</li>
<li>Make better use of cost budgets, plans, and forecasts.</li>
<li>Understanding project evaluation.</li>
</ul>
<h2>Course Objectives:</h2>
At the end of this oil and gas industry public relations course, the participants will be able to:
<ul>
<li>Develop a problem-solving approach to match PR strategy to business objectives and choose channels and tactics to achieve business results.</li>
<li>Examine the range of PR tools and techniques to select the best for your purpose.</li>
<li>Plan PR campaigns to meet the need to set clear objectives with behavioral outcomes and measurable results.</li>
<li>Measure risks and plan to mitigate these risks.</li>
<li>Understand how to generate and place stories in the media and achieve consistently favorable coverage.</li>
</ul>
<h2>Targeted Competencies:</h2>
By the end of this oil and gas industry public relations training, the participant's competencies will:
<ul>
<li>Setting clear objectives and KPIs with realistic budgets and schedules.</li>
<li>Campaign design and planning skills.</li>
<li>Engaging target audiences – including the media – with great content.</li>
<li>Use of key tools and techniques to influence audience behavior.</li>
<li>Media relations strategies and tools to optimize coverage in your target channels.</li>
<li>Crisis and litigation management approaches.</li>
</ul>
<h2>Public Relations in the Oil and Gas Industry:</h2>
Participants in the oil and gas industry public relations course engage in comprehensive training tailored to the specific dynamics of this sector. This program offers a rigorous curriculum designed to equip individuals with the necessary skills and knowledge to excel in PR roles within oil and gas companies.
By earning a public relations certification focused on the oil and gas industry, participants enhance their professional credentials and gain a competitive edge in the job market. Through specialized oil and gas training sessions, participants delve into strategic communication tactics, crisis management strategies, and stakeholder engagement techniques tailored specifically to the unique challenges of the oil and gas sector.
Upon completing the course, participants receive an oil and gas public relations certificate, validating their expertise in this specialized field and empowering them to drive impactful PR initiatives within oil companies.
This comprehensive oil and gas industry public relations program ensures that participants are well-equipped to navigate the complexities of PR in the oil and gas industry, positioning them for success in their careers.
<h2>Course Content:</h2>
<h3>Unit 1: The Complete PR/Communications Professional:</h3>
<ul>
<li>The role of Communications and PR in the oil and gas industries.</li>
<li>Overview of the challenges facing the industry and its image/reputation.</li>
<li>The Reputation managers – building and defending your brand.</li>
<li>From the local community to the regulators – identifying and classifying stakeholders.</li>
<li>Identifying your target public or audiences.</li>
<li>From exploration to retail - engaging and marshaling your supply chain.</li>
</ul>
<h3>Unit 2: Telling Your Story – and Getting it Heard:</h3>
<ul>
<li>Setting SMART Objectives to meet your business needs.</li>
<li>The psychology of persuasion.</li>
<li>The power of storytelling – building your message house.</li>
<li>Choosing channels to reach your target audience, the POEM acronym.</li>
<li>Persuading and building relationships with the media.</li>
<li>Social media and its power.</li>
</ul>
<h3>Unit 3: The Power of Community – CSR in Action:</h3>
<ul>
<li>Identifying the issues that resonate – sentiment mining.</li>
<li>Pressure groups and NGOs – how to involve them.</li>
<li>Choosing your causes for PR crisis defense.</li>
<li>Cause-related development and brand building.</li>
<li>Engaging and encouraging your staff, suppliers, and customers.</li>
<li>Social responsibility reporting.</li>
</ul>
<h3>Unit 4: Crisis Avoidance and Crisis Management:</h3>
<ul>
<li>Environmental scanning, using SWOT and PEST analyses and scenarios.</li>
<li>Advanced issue management.</li>
<li>Build your crisis management plan and toolkit, including 'dark' websites.</li>
<li>Identifying and training media spokespeople.</li>
<li>Planning and giving media interviews and briefing interviewees.</li>
<li>Crisis handling and business recovery.</li>
</ul>
<h3>Unit 5: Putting it All Together:</h3>
<ul>
<li>Media relations – maintaining your reputation across traditional and digital media.</li>
<li>Planning, writing, and distributing effective media releases.</li>
<li>Developing your communications strategy.</li>
<li>Informing, consulting, and working with the 'C' suite.</li>
<li>Using measurement to improve performance.</li>
</ul>
<h2>Conclusion:</h2>
The oil and gas industry public relations course offers specialized training for PR professionals in this sector. Focusing on oil and gas industry dynamics, participants gain essential skills and earn a certification, enhancing their career prospects.
This oil and gas industry public relations program equips participants to excel in PR roles within oil companies, ensuring they are well-prepared to navigate industry-specific challenges effectively.">

Kuala Lumpur (Malaysia)

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Strategic Communication & Reputation Management - (PR 15140)

Introduction:</h2>
In today's interconnected world, strategic communication and reputation management are pivotal in any organization's operational success and long-term sustainability. This strategic communication and reputation management course will equip participants with the essential tools and skills to manage crises, enhance corporate communication, and fortify strategic reputation management.
Organizations with strong reputations perform better financially, attract and retain talent more efficiently, benefit from lower capital costs, and are more likely to gain stakeholder support. In contrast, those who neglect their reputation often find it shaped by competitors, critics, or external influences. Reputation is the sum of stakeholders' perceptions of an organization.
This highly interactive 5-day strategic communication and reputation management training course will explore how reputation management synthesizes strategy, management, marketing, customer service, communications, and human resources elements. Participants will learn to align an organization's goals, values, and behaviors to build stakeholder credibility and trust.
<h2>Enhancing Strategic Communication Practices through Case Studies:</h2>
A strategic communication case study section will be incorporated into the curriculum. This segment will analyze real scenarios, illustrating the application of strategic communication skills and reputation management principles. It will showcase the benefits of strategic communication in crisis scenarios and provide hands-on experience to understand better the complexities of managing corporate communication in a dynamic environment.
<h2>Targeted Groups:</h2>
<ul>
<li>PR Specialists.</li>
<li>Communications specialists (internal and external).</li>
<li>HR professionals are concerned with reputation impacts.</li>
<li>Departmental managers.</li>
<li>Project managers.</li>
</ul>
<h2>Course Objectives:</h2>
By the end of this strategic communication and reputation management course, participants will be able to:
<ul>
<li>Accurately identify the strategic impact of communications on reputation.</li>
<li>Measure and map stakeholder perceptions, including social media sentiment.</li>
<li>Write a communications plan to defend and develop a reputation.</li>
<li>Produce a reasoned reputational defense plan and implement it.</li>
<li>Deliver business excellence for organizational reputation alignment.</li>
</ul>
<h2>Targeted Competencies:</h2>
At the end of this strategic communication and reputation management training, participants competencies will be able to:
<ul>
<li>Discover the drivers of corporate reputation.</li>
<li>Critical evaluation of your reputation, identifying any perception gaps.</li>
<li>Map your desired reputation and test for organizational alignment.</li>
<li>Design communications tactics as reputational levers.</li>
<li>Develop a communications strategy for effective reputation management.</li>
</ul>
<h2>Course Content:</h2>
<h3>Unit 1: Developing a World-Class Reputation Management Culture:</h3>
<ul>
<li>Understand what reputation is and its value.</li>
<li>Traits and practices of world-class organizations.</li>
<li>Conduct reputation audits and their insights.</li>
<li>Analyze SWOT, PEST, and their relation to reputation.</li>
<li>Identify the strategic drivers of reputation.</li>
<li>Map your organization's desired reputation.</li>
</ul>
<h3>Unit 2: Organizational Alignment:</h3>
<ul>
<li>Compile stakeholder interest inventories.</li>
<li>Measure opinions and perform monitoring.</li>
<li>Comprehensive stakeholder mapping.</li>
<li>Identify crucial touch points and moments of truth.</li>
<li>Ensure internal alignment.</li>
<li>Test for organizational alignment with reputational goals.</li>
</ul>
<h3>Unit 3: From Organizational to Communications Strategy:</h3>
<ul>
<li>Define strategy, its purpose, and development.</li>
<li>Outline your strategic communication elements.</li>
<li>Tailor strategy to match tactical needs.</li>
<li>Effectively employing communication channels.</li>
<li>Map stakeholders to the appropriate channels.</li>
<li>Ensure message control aligns with organizational objectives.</li>
</ul>
<h3>Unit 4: The Reputation Toolkit:</h3>
<ul>
<li>Recognize proper reputational levers.</li>
<li>The role of Corporate Social Responsibility.</li>
<li>Techniques for issue management and environmental scanning.</li>
<li>Crisis reputation management, including spokesperson selection and training.</li>
<li>Strategies for business and reputation recovery.</li>
<li>Build and maintain influencer relationships.</li>
</ul>
<h3>Unit 5: From Planning to Successful Practice</h3>
<ul>
<li>The importance of process mapping and control in planning.</li>
<li>Integrate the elements of a successful communication plan.</li>
<li>Construct and critique your strategic communication plan.</li>
<li>Develop persuasive presentation skills.</li>
<li>Convince senior decision-makers of the merits of your strategic plans.</li>
</ul>
<h2>Conclusion:</h2>
Upon completing the program, participants will be eligible to receive a strategic communication and reputation management certificate, signifying their enhanced capabilities in crisis communication and reputation management. This certificate will testify to their commitment to learning and development in strategic communication.">

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Modern Corporate Communications Training - (PR 15146)

Introduction:</h2>
Public Relations and Communications are at the heart of business performance. The discipline of corporate communications has evolved as modern methods, tools, and channels have greatly increased the speed at which communications can be disseminated, from local to global. Understanding corporate communications and its integral role in an organization's strategy is crucial for professionals in this field.
In this corporate communications course, participants may pursue a corporate communications certification to solidify their expertise further and establish their credibility as skilled corporate communications professionals. Whether obtaining a corporate communications certificate or striving to master best practices in corporate communications, this course provides the foundational knowledge necessary for success in the field.
<h2>Targeted Groups:</h2>
<ul>
<li>Corporate Communications Practitioners and Managers.</li>
<li>Public Relations Officers and Managers.</li>
<li>Marketing Officers and Managers.</li>
<li>Digital and Social Media Specialists.</li>
<li>Internal Communications Practitioners.</li>
<li>Professionals Wanting to Improve Communications in Their Areas of Responsibility.</li>
</ul>
<h2>Course Objectives</h2>
By the end of this corporate communications course, participants will be able to:
<ul>
<li>Set Corporate Affairs in strategic, anticipatory, and effective context.</li>
<li>Develop an understanding of stakeholder programs for regular, focused communication.</li>
<li>Examine the development of Corporate Affairs tools.</li>
<li>Understand the development of strategy/plans/tactics and coordinate these.</li>
<li>Evaluate the use of research.</li>
<li>Learn the tools and techniques required to manage reputation in a complex media environment.</li>
<li>Manage knowledge within the business for effective media management.</li>
<li>Shape external perceptions of their organization through first-class corporate internal communications.</li>
<li>Develop a strategic approach and a clear plan of action to achieve corporate communications goals.</li>
</ul>
<h2>Targeted Competencies:</h2>
At the end of this corporate communications training, target competencies will:
<ul>
<li>Plan, organize, and lead with a focus on corporate communications strategy.</li>
<li>Control and evaluate communication effectiveness.</li>
<li>Write communication tailored for corporate audiences.</li>
<li>Public speaking and media handling to maintain positive public relations and corporate communications.</li>
<li>Build rapport and effectively engage stakeholders.</li>
<li>Provide and receive feedback to refine corporate communications best practices.</li>
</ul>
<h2>Course Content:</h2>
<h3>Unit 1: The Power of Communication:</h3>
<ul>
<li>Learn about goal setting within the corporate communications framework.</li>
<li>Corporate Affairs and Public Affairs approaches.</li>
<li>Corporate identity and image are part of the definition of overarching corporate communications.</li>
<li>Corporate communications overview and strategy.</li>
<li>Understand external reputation management Communication as a change agent.</li>
<li>Communication is a goal for all managers and is aligned with corporate communications goals.</li>
</ul>
<h3>Unit 2: From the Inside Out: Crafting Consistent Messages:</h3>
<ul>
<li>Understand internal communications as a cornerstone of corporate communications.</li>
<li>Learn about family and friends as stakeholders in a comprehensive corporate communications strategy.</li>
<li>Measuring Emotional Capital in Connection with Corporate Communications Goals.</li>
<li>Communication channels mapping and monitoring.</li>
<li>Set internal communications goals.</li>
<li>Explore new media for rapid interaction and enhanced engagement.</li>
<li>Learn about the champions, opinion formers, and incentivization.</li>
<li>Understand the place of the company magazine/newsletter in the corporate communications mix.</li>
<li>Explore the multinational internal communications program and its importance.</li>
<li>Learn about commitment from internal decision-makers to support corporate communications efforts.</li>
</ul>
<h3>Unit 3: Risks and Threats: Their Identification and Management:</h3>
<ul>
<li>Explore single-issue politics and its impact on public relations and corporate communications.</li>
<li>Understand special interest groups and their influence on corporate communications.</li>
<li>Know the whistleblowers and the rules of disclosure within corporate communications.</li>
<li>Understand external opinion formers and their role in shaping public perception.</li>
<li>Know cause-related PR and core values alignment.</li>
<li>Explain campaigns and their design and planning within a corporate communications framework.</li>
<li>Understand a crisis management toolkit tailored for corporate communications analysts.</li>
<li>Know the Stakeholders' interest inventories as a tool for corporate communications professionals.</li>
<li>Opinion on former networks and their impact on corporate communications strategy.</li>
</ul>
<h3>Unit 4: Corporate Affairs/PR in the Corporate Mix:</h3>
<ul>
<li>Know the PR in the communications mix and its relation to corporate communications training.</li>
<li>Know the PR in the marketing mix – complementing corporate communications efforts.</li>
<li>Explore the direct response PR and its effectiveness.</li>
<li>Know the financial PR as a niche within corporate communications.</li>
<li>PR and strategy integration.</li>
<li>Learn about the brand PR and its alignment with corporate identity.</li>
<li>Learn about persuasion measurement techniques in the context of corporate communications.</li>
<li>Integrate PR/Communications and marketing plans for consistency.</li>
<li>Overview: The art of leveraging corporate communications for branding and image.</li>
<li>Corporate affairs and customer relations – enhancing the corporate communications strategy.</li>
</ul>
<h3>Unit 5: Powerful and Persuasive Action Planning:</h3>
<ul>
<li>Measure the performance of the bottom-line impact of effective corporate communications.</li>
<li>Translate strategy to tactics within the purview of a corporate communications analyst.</li>
<li>Know horizons for PR and corporate affairs development.</li>
<li>Learn about Tools and Techniques Summary: a tactical inventory for corporate communications.</li>
<li>Recruit allies: a networking approach to strengthening corporate communications.</li>
<li>Justify the plan and convince top management of the importance of corporate communications goals.</li>
<li>Make the most of other disciplines to maximize results in corporate communications.</li>
<li>Know the individual and group consultancy to improve corporate communications practices.</li>
<li>Know the further sources of help and information for continuous learning in corporate communications.</li>
</ul>
<h3>Unit 6: International Communication on CSR & Sustainability:</h3>
<ul>
<li>Overview of communications and reporting revolution (what happened and what it means) in corporate communications.</li>
<li>Understand strategic approaches to sustainability reporting and communications within the corporate communications framework.</li>
<li>Make reporting and communication work for your organization in alignment with corporate communications goals.</li>
<li>Sustainability Reports (do we need one, what standard, and what should be included) are part of corporate communications.</li>
<li>Explore the Global Reporting Initiative and its role in enhancing corporate communications reports.</li>
<li>How can a sustainability reporting and communications strategy be created and implemented as an extension of corporate communications?</li>
</ul>
<h3>Unit 7: Common mistakes in CSR communication:</h3>
<ul>
<li>Discuss the common mistakes to avoid to help your CSR work and investments to create better and preserve value for shareholders and the community.</li>
<li>Understand corporate communications best practices.</li>
</ul>">