Upskill with our comprehensive sales and marketing management courses. Learn strategic account management, social media marketing, and sales force management.
In today's marketplace, successful organizations distinguish themselves through adept marketing and sales strategies. The Sales & Marketing Management Strategies Course is an intensive and comprehensive program that explores a wide range of ideas, techniques, tips, and best practices. This sales marketing course emphasizes real-world application, featuring case studies, interactive exercises, video clips, and examples from leading sales excellence benchmarks.
Continuously enhancing professional knowledge is crucial in the field of sales and marketing management. This sales and marketing workshop component of the course offers participants the opportunity to attend the sales and marketing seminar near them, providing an environment for hands-on practice, professional feedback, and networking with peers. This workshop will help in cementing the knowledge needed to become a certified sales and marketing professional.
The course also covers international sales and marketing dynamics, preparing participants to succeed in a global marketplace. This segment is designed to help attendees harness international opportunities and understand the complexities of cross-border marketing efforts.
Upon successful completion of this sales and marketing management course, participants will receive a marketing and sales certificate, recognizing the expertise and skills acquired through extensive training. This certificate in sales and marketing is a testament to the professional's commitment to excellence in their field.
Participants engaged in this sales and marketing management program will leave with a wealth of knowledge. They will be empowered to blend theoretical concepts with actionable strategies to drive sales and marketing success within their organizations.
Upon completion of this sales and marketing management course, participants will be able to:
At the end of this certified sales and marketing professional course, the participants will be able to evolve the following abilities:
The purpose of this Mini Master in Sales and Marketing Management is to empower you with the mastery of marketing management tools, models, and theories that will enable you to build enduring and influential brands.
This comprehensive sales and marketing management program addresses today's sales managers' and marketers' challenges, blending strategic theory with real-world practicality.
This sales and marketing management course will provoke thought on the power of marketing, exemplified by high-value brands like Prada and Ferrari, who have mastered the art of selling products at premium prices.
Upon completing this sales and marketing management masters-level training, participants will be able to:
At the end of this sales and marketing management course, the participants will be able to:
Achieving outstanding sales results in an increasingly competitive world is a difficult task. Today's firm can only compete by establishing a modern strategic sales force management system and effectively training sales management personnel.
The certified sales manager course provides frontline sales managers with the knowledge, skills, and tools they need to drive bottom-line performance. The strategic sales force management course focuses on improving organization, forecasting skills, and other technical competencies to guide salespeople toward higher performance.
Understanding the definition of sales force management is crucial for optimizing the performance of a sales team. Effective management of the sales force includes:
This strategic sales force management course aims to deepen your understanding and application of these critical areas in sales force management.
The strategic sales force management course is designed for sales managers and directors wanting to increase their team's overall performance, productivity, and profitability. It is also directed toward managers who wish to increase the value they deliver to their sales reps and organizations. Finally, the strategic sales force management course will perfectly fit sales professionals who are new to or are considering moving to a managerial role.
At the end of this strategic sales force management course, the participants will be able to:
Upon the end of this strategic sales force management course, the target audience will be able to develop the following:
Today's sales professional is a business person, negotiator, coach, counselor, friend, leader, key account manager, support resource, and, occasionally, still enforcer. The role is now multi-faceted, complex, and changing all the while. Today's sales professional needs excellent flexibility and a wide range of cubs in the bag.
A Certified Sales Professional certificate is more than a testament to sales knowledge. The Certified Sales Professional (CSP) course signifies a comprehensive grasp of sales strategies, certifications for sales professionals, and the application of professional sales certificate practices that differentiate elite sellers from novices.
Embarking on the journey to become a Certified Sales Professional (CSP) involves a commitment to mastering the art of sales, obtaining CSP qualifications, and developing a profound understanding of professional sales requirements. This course will explore the pathway to earning a CSP certification and the importance of CSP credentials for those aiming to reach the pinnacle of sales expertise.
Earning the Certified Sales Professional certification demands the development of critical competencies and the ability to adhere to the rigorous CSP certification requirements. These criteria ensure that CSP holders are equipped with the knowledge and skills necessary for excellence in sales.
This Certified Sales Professional (CSP) course is for Sales and Marketing Staff and anyone who needs to sell a commodity or an idea to another person.
At the end of this CSP training course, the participants will be able to:
Upon the end of this CSP training course, the target competencies will be able to improve:
This comprehensive Key Account Management (KAM) Certification Course is meticulously designed to equip participants with the essential skills to manage Key Accounts effectively in a constantly evolving business landscape.
As technology advances, buyer sophistication and alternative buying channels increase, presenting modern Key Account Managers with unique opportunities to maximize revenue and profitability through strategic account management. The course also delves into learning Key Account Management and its role in contemporary business practices.
Key Account Management Certification is valuable for professionals aspiring to become strategic account managers. This account management certification confirms an individual's proficiency in managing central client relationships and effectively strategizing to meet the clients and the organization's objectives. Our Key Account Management (KAM) course provides robust training. It immerses participants in the necessary account management tools and KAM requirements to excel in their roles.
By the completion of this strategic Key Account Management training, participants will:
By the completion of this strategic Key Account Management training, the target competencies will improve the ability:
The strategic sales and territory management course is well-designed, and managed sales territories allow firms to maximize sales force capacity, provide a foundation for other sales performance management activities (including incentive compensation and quota design), and have many other benefits to sales forces.
This strategic sales and territory management course reviews territory management principles while focusing on the essential analytical frameworks and practices of sound territory design.
In recognition of the vital role that territory management plays in the success of a sales force, this course also dedicates a unit on sales territory management best practices and the tools integral to the process. Participants in the strategic sales and territory management course will explore advanced concepts in territory planning sales, effective sales territory management, and the dynamics of a successful territory sales plan.
With guidance on using leading territory management tools and focusing on strategically managing a sales territory, sales professionals will enhance their ability to design and execute a sales territory management strategy that aligns with their company's objectives and adapts to the market's evolving requirements.
At the end of this strategic sales and territory management course, the participants will be able to:
By the end of this strategic sales and territory management course, the target competencies will be able to:
This social media and communication skills course covers the essentials of amplifying your business and reputation through social media. You'll learn how to generate excitement and engage with audiences across all the key social media platforms. As an intermediate-level course, it's crafted for those with a background in communications or public relations.
The social media and communication skills course aims to elevate your abilities so you can devise strategic approaches and employ advanced techniques. This social media and communication skills program is tailored for communication professionals seeking to harness social media's power effectively.
The social media and communication skills program is designed for Public Relations and Marketing Professionals at all levels who are responsible for implementing strategies and tactics for engagement with online communities via social media on behalf of their organizations.
By the end of this social media and communication skills course, participants will be able to:
Upon the end of this social media and communication skills course, the participants will be able to:
Welcome to the Advanced Social Media Marketing Training Program. In this five-day intensive course, you will dive deep into strategic concepts and develop high-level skills necessary to execute innovative content-driven strategies across multiple platforms.
This advanced social media marketing course is tailored specifically for professionals in senior roles who aspire to master the art of social marketing and spearhead innovation within their organizations. The curriculum advanced social media marketing course is designed to foster the synthesis of best practices and guide participants toward strategic implementation in the ever-evolving digital space.
Upon successful completion of this advanced social media marketing course, participants will receive an Advanced Social Media Strategy Certification. This distinction marks you as a leader in advanced social media marketing. It signifies your ability to deliver real-world results through sophisticated social media marketing strategies.
We are proud to integrate core subjects that will award you an Advanced Social Media Strategy Certificate, signifying your expertise in the field. This advanced social media certification underlines our commitment to delivering a curriculum that not only empowers you with advanced knowledge but also prepares you to lead with confidence in a competitive market.
By the end of this advanced social media training course, participants will be:
At the end of this advanced social media marketing course, the target competencies will be able to:
Day
Session
Topic
Details
KSA
1
01
Icebreaking
An Ice breaking game related to virtual Communication
A (Attitude)
02
Digital Era
Business changes after Covid 19, especially new digital approaches
K (Knowledge)
03
ICT Vs. Sales
Introduction to tools and techniques that can be used by sales
S (Skills)
04
Create your own channels
Brainstorming session to decide which channel could be used within our business
A
2
05
Awareness of Social Media Marketing and Sales new approaches
The jap, jap, jap right hook concept
K
06
Sales through social media
Sales enhancements and sales increment using different social media channels
S
07
What is applicable for your region
As country groups exercise to define the applicable list of social media portals
08
Behavioral changes in the virtual life
How to enhance our virtual presence
3
09
Introduction to the virtual team concept
International practices and standards related to virtual Team
10
Virtual team tools
How to build and manage your virtual team
11
Infrastructure requirement for virtual team
List of tools, applications, and available techniques to manage your sales targets virtually
12
Sales Digital Transformation
Study cases about the digital transformation of sales worldwide
4
13
Competitors practices analyses
What does our competitors use as digital tools to communicate with the clients
S & A
14
Market Analysis
What available virtual tools that are used in the market and had not been used in our industry (Think out of the box approach)
K & A
15
SWOT Exercise
Related to the digital tools that we had comparing with the market status
16
Gap Analysis
Defining our gap, and then what could be applied to fill the gap
5
17
Mini Workshop
possibilities of closing the sales completely virtually
18
19
20
Results and Feedback
Final Report and findings + Evaluation
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