17 - 21 Dec 2023 21.Dec.2023
Egypt (Sharm El-Sheikh)
Over the next five days, we will explore the intricacies of channel design, from the foundational principles to advanced strategies and emerging trends. Whether you are a business manager, marketing professional, supply chain expert, or entrepreneur, this course offers valuable insights that can enhance your ability to navigate the complex world of channel architecture.
- Business Managers and Executives.
- Marketing and Sales Professionals.
- Supply Chain and Logistics Managers.
- E-commerce Managers.
- Entrepreneurs and Small Business Owners.
- Channel Development Specialists.
- Retail and Distribution Managers.
- Operations and Project Managers.
- Professionals in International Business.
At the end of this course the participants will be able to:
- Understand the fundamental concepts and importance of channel design in business.
- Distinguish between various types of channels, including direct and indirect, online and offline, and hybrid models.
- Apply a structured channel design process to identify target customers, market segments, and set clear channel objectives.
- Evaluate different channel structures and their implications on business operations.
- Develop a comprehensive channel strategy that aligns with the organization's goals and objectives.
- Create a channel plan that efficiently allocates resources and defines performance metrics.
- Analyze channel costs, identify cost reduction opportunities, and perform return on investment (ROI) analysis for channels.
- Recognize legal and ethical considerations in channel design, including contracts, regulations, and ethical dilemmas.
- Design effective channel architectures that optimize information flow and leverage technology for efficiency.
- Explore the concepts of channel integration, both vertically and horizontally, and understand their benefits and challenges.
- Implement key performance indicators (KPIs) to measure and benchmark channel performance.
- Manage channel partners effectively, from selection and training to motivation and conflict resolution.
- Conduct channel audits and evaluations to continuously improve channel performance.
- Investigate emerging trends in channel design, including the impact of e-commerce, globalization, and advanced technologies.
- Discuss the role of blockchain, AI, IoT, and automation in shaping the future of channel architecture.
- Engage in case studies and group activities to apply learned concepts to real-world scenarios.
- Participate in a course conclusion session and engage in a Q&A to solidify their understanding of channel design and architecture.
- Future Trends in Channel Design.
- Managing and Evaluating Channels.
- Channel Architecture.
- Channel Strategy and Planning.
- Understanding Channel Design Principles.
Unit 1: Understanding Channel Design Principles:
- Introduction to Channel Design
- Types of Channels
- Channel Design Process
- Channel Structure
Unit 2: Channel Strategy and Planning:
- Developing a Channel Strategy
- Channel Cost Analysis
- Legal and Ethical Considerations
- Channel Planning
Unit 3: Channel Architecture:
- Channel Structure Design
- Information Flow in Channels
- Channel Integration
- Channel Performance Measurement
Unit 4: Managing and Evaluating Channels:
- Channel Partner Management
- Channel Conflict Resolution
- Channel Auditing and Evaluation
- Case Studies and Group Activities
Unit 5: Future Trends in Channel Design:
- E-commerce and Digital Channels
- Global Channel Design
- Emerging Technologies in Channel Design
- Course Conclusion and Q&A