: Mercury Training Center
: Istanbul-Turkey: +905395991206 - Amman-Jordan: +962785666966 - London (UK): +447481362802

HR Management

Talent Acquisition Professional


Talent acquisition is becoming more and more like marketing nowadays. Acquisition teams need to have a strategy for everything; from creating attractive employer brands to smooth onboarding and successful integration; or else risk getting left behind.

This course is designed to build on the capacity of talent acquisition teams and individuals to reach talents in the age of transparency, skillfully assess competence, and smoothly integrate them within the company culture. The course will also enable participants to derive talent acquisition strategies from organizational strategies and design means to monitor and assess progress and impact.

Targeted Groups:

  • HR Managers
  • HR Professionals
  • Recruitment Professionals
  • Talent Management Professionals

Course Objectives

At the end of this course the participants will be able to:

  • Realize the impact of current trends on talent acquisition strategy and practices
  • Develop an employer branding strategy to boost organizational ability to attract talent
  • Design an efficient and effective process
  • Improve and customize talent assessment approach per position requirements
  • Accelerate the integration process of new hires through a holistic and integrated onboarding approach
  • Build a talent acquisition strategy and measure impact in compliance with organizational strategic directives

Target Competencies:

  • Employer Branding
  • Strategic Thinking and Planning
  • Candidate Assessment
  • Onboarding
  • Impact Assessment

Course Content:

Unit 1: Global Trends’ Impact on Talent Acquisition:

  • The rise of the social enterprise
  • The workforce ecosystem
  • Individual value proposition Vs employee value proposition
  • From careers to experiences and development
  • The end of static jobs as we know them

Unit 2: Employer Branding Strategy:

  • Profiling your target audience and setting your brand context
  • Defining your brand value
  • Establish and state your brand position and value proposition 
  • Communication strategy
  • Understanding and applying employer branding Metrix

Unit 3: The Candidate Experience:

  • Candidates’ expectations
  • Attractive job briefs
  • Simplification of online application process
  • Hurdles: how much is too much?
  • Hiring manager accountabilities and organizational culture overview

Unit 4: The Assessment Stage:

  • Defining requirements
  • Role analysis
  • Functional must-haves
  • Strategic requirements

Unit 5:Assessment methods:

  • Validity of assessment methods
  • Behavioral simulations
  • The myth of psychometrics
  • Gamification of assessment tools
  • The assessment framework
  • Become an interview guru
  • Preparing your questions and interview guides
  • Managing the interview
  • Quantification of interview results

Unit 6: The Onboarding Phase:

  • The administrative process
  • The four layers of onboarding for successful integration
  • Compliance
  • Clarification
  • Culture and connection
  • The psychological contract
  • A linear approach
  • A holistic approach
  • Onboarding effectiveness

Unit 7: Measuring Effectiveness:

  • Organizational strategy VS acquisition strategy
  • KPIs that matter
  • Financial
  • customer KPIs
  • Process KPIs
  • Building dashboards