Marketing & Sales Management Training Courses


Communication and Relationship Management Skills

REF: 15554_314668
DATE: 06 - 10 Apr 2025
LOCATION:

Istanbul (Turkey)

INDIVIDUAL FEE:

4200 Euro



Introduction:

This course relies on active participation as a core activity relying on different business scenarios and case studies to impart critical knowledge and skills about successful communication and relationship management.

The course also uses a mix of interactive techniques, such as brief presentations by the participants, different role-plays, practical team and individual exercises, and self-evaluations.

Course Objectives:

By the end of the course, participants will be able to:

  • Understand the role of trust in building successful relationships.
  • Identify, analyze, and engage stakeholders – the power/interest matrix.
  • Recognize the role of context when communicating and building relations with others.
  • Identify and pursue relationship opportunities that bring value and achieve results.
  • Develop, manage, and nurture relationships – moving from transactional to transformational.
  • Expand and broaden the network of influence and success.

Target Audience:

  • Leaders.
  • managers.
  • supervisors.
  • Professionals who are keen on improving their networking and influencing skills.

Target Competencies:

  • Building trust-based relationships.
  • Influencing others.
  • Listening.
  • Interpersonal communication.
  • Creative thinking and problem-solving.
  • Presenting ideas.
  • Building convincing business cases.
  • Thinking win/win.
  • Influencing others.
  • Seeking input and different perspectives.

Course Outlines:

Unit 1: Relationships and the trust factor:

  • Introduction to human relations:
    • The good, the bad, and the ugly.
  • The need for relationships and networks:
    • Thinking beyond oneself.
    • The challenges of modern-day habits.
  • Why does trust matter?
    • Positive relationships versus forced relationships.
    • The Johari Window.
  • What influences relationships and networks?

Unit 2: Relationships and Communication:

  • The three elements of communication.
  • The importance of preparing and organizing one’s thoughts and ideas.
  • Why assertiveness matters – the pros and cons.
  • The Botari Box.
  • Building rapport in the workplace.
  • The likeability factor.

Unit 3: Relating to the hearts and minds:

  • Knowing your stakeholders.
  • Managing your stakeholders' expectations.
  • ‘Selling’ your ideas.
  • Creating a persuasive message that evokes the right emotions.
  • Reframing your message to accommodate your stakeholders’ needs, wants, and style.
  • Communicating with difficult people.
  • Communicating difficult topics.

Unit 4: Building and influencing relationships:

  • Power and influencing.
  • Dale Carnegie and self-awareness.
  • What’s in it for Us (WIIFU) versus What’s in it for Me (WIIFM):
    • Identifying opportunities to build strong and healthy working relationships.
  • The role of context in building a successful relationship.
  • Seeking feedback and different perspectives.
  • Investing in a relationship:
    • Moving from the transactional to the transformational.
    • Tips to develop positive relationships.
  • Working through difficult relationships:
    • Divesting from a relationship.

Unit 5: Successful networking:

  • Reasons for building your network.
  • The benefits of building your network.
  • Things to remember with networking.
  • Simple tips to remember when building your networking.
  • Effective business and professional networking.
  • Broadening your network.

Marketing & Sales Management Training Courses
Communication and Relationship Management Skills (15554_314668)

REF: 15554_314668   DATE: 06.Apr.2025 - 10.Apr.2025   LOCATION: Istanbul (Turkey)  INDIVIDUAL FEE: 4200 Euro

 

Mercury dynamic schedule is constantly reviewed and updated to ensure that every category is being addressed at least once a month, if not once every week. Please check the training courses listed below and if you do not find the subject you are interested in, email us or give us a call and we will do our best to assist.