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Marketing & Sales Management


Advanced Social Media Program Online 114194

REF:

MS5045_114194

  
DATE:

4 - 8 Oct 2020


LOCATIONS:

Online

INDIVIDUAL FEE: 1350 Euro


Introduction:

This five-day social media course covers strategic concepts and high-level skills. You will learn innovative content-driven strategies for multiple platforms. This is an advanced-level course designed for learners in senior roles, aspiring to mastery and innovation. Learning is pitched at a level to help you to synthesize best practices and direct strategic implementation. 

Targeted Groups:

  • This course is recommended for people who are already familiar with and using social media for their organization but need to increase their range of strategic tools and ensure that their approach is delivering measurable value to their organization.
  • Marketing Professionals
  • PR Professionals

Course Objectives:

At the end of this course the participants will be able to:

  • Focus on what problems they can use social media to solve and what value this can create for their organization.
  • Identify where the current strategy may have weaknesses, why these might have occurred, and how to fix them
  • Understand the framework they need to have in place to ensure that social media creates measurable value for their organization
  • Predict how the online space will evolve and what new types of tools and approaches are starting to emerge
  • Ensure that social media is a function that becomes integrated into their organization, rather than sits in a silo
  • Anticipate and manage any risks associated with using social media

Targeted Competencies:

  • Social media channels
  • Communication skills
  • PR skills
  • Strategic thinking
  • Video planning
  • Search Engine Optimisation (SEO)

Course Content:

Unit 1: Advanced Social Media Skills for Communications and PR:

  • New social media channels
  • Social media integration: aligning online and offline strategies
  • Content creation for social media
  • Managing social media teams

Unit 2: Social Media Strategy:

  • Adopt best practice based on case studies of highly successful approaches to online communication
  • Create an online communication strategy for your organization
  • Design systems and processes to guide and enable your organization to engage in online social media

Unit 3: Online Thought Leadership and Influencer Engagement:

  • The Thought Leader in You
  • The World of Online Influence
  • Building your Own Influence Online
  • Engaging Effectively with Online Influencers

Unit 4: Creating Video for Corporate Communications and the Web:

  • Video planning
  • Getting the best out of people on camera
  • Practical video production workshop
  • Video editing and post-production
  • Online video sharing

Unit 5: Content and Search Optimisation:

  • Search engine optimization (SEO)
  • Link and keyword strategies
  • Optimizing news releases and website content for social media and search
  • Content strategies