: Mercury Training Center
: Istanbul-Turkey: +905395991206 - Amman-Jordan: +962785666966 - London (UK): +447481362802

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Digital Transformation Masterclass


Digital Transformation is thought to be the next big business evolution. However, the term itself is hard to define; moreover, setting an organization on the right track towards its future is not easy or straightforward. As digital and new technologies push us as people to new frontiers and new expectations, businesses and organizations are at risk of falling behind.

Organization, business, and transformation leaders need a breadth of knowledge to set a strategy for the transformation of their organization, covering vision setting, customer-centricity, technology, culture, and leadership.

This course takes participants through an interactive five days covering all the key tenets of digital transformation. Participants will emerge from the course with both a personal development action plan, and a suite of tools to take forward into driving the transformation agenda within their organizations.

Targeted Groups:

  • CEOs and Directors
  • Department Heads and Managers
  • Transformation Leads
  • Program Leads
  • Strategists
  • Business Architects
  • Senior Change and Digital Professionals
  • Anyone responsible for driving change, transformation, and strategy within an organization

Course Objectives:

At the end of this course the participants will be able to:

  • Apply the concepts of Digital Transformation to a practical organizational challenge
  • Identify customer-centric techniques and tools to build a vision and strategy for the future of their organizations
  • Demonstrate principles of leadership and cultural transformation to work into organizational strategies, including self-identification and reflection techniques to drive future growth
  • Produce Digital Roadmaps and Plans to understand the interrelationships of multiple work streams and projects in the context of Transformation
  • Utilize visioning, goal setting and planning techniques to set a business agenda towards their future business evolution

Targeted Competencies:

  • Strategic Transformation
  • Customer-Centric Research Techniques
  • Visioning
  • Digital Roadmapping
  • Transformational Culture and Leadership

Course Content:

Unit 1: Creating a Digital You and a Digital Business:

  • Understanding who you are – what values drive you
  • Leadership & Followership
  • Culture for Digital Transformation
  • Stop, Start, Continue
  • Starting a Digital Transformation – it’s a team sport
  • Briefing research
  • Undertaking research, including desk-based, observational, interviews
  • Bias
  • Triangulation
  • Constraints &Opportunities
  • Understanding limitations
  • Designing your business around needs

Unit 2: Digital Transformation Matrix and Customer-Centricity:

  • Contextualizing ‘digital’
  • Digital Transformation Matrix
  • Customer- Centricity
  • Components of Customer Experience
  • Front-stage and backstage service design
  • Customer Experience Mapping
  • Empathy Mapping
  • Proto-personas

Unit 3: Enabling Digital Transformation:

  • Technological advancements
  • Deep dive into emerging trends
  • Value Proposition
  • Business Model Canvas
  • Developing your organizational purpose
  • Creating your Digital Transformation Strategy
  • The Big Hairy Audacious Goal

Unit 4: Turning Ideas and Research into Strategy for your Business:

  • Digital Roadmapping
  • Digital Transformation Planning
  • Your organization in 5 years
  • Reflecting on Digital Transformation
  • History of Digital Transformation
  • Key tenets of Digital Transformation
  • Top 3 things to start a Digital Transformation

Unit 5: Designing for the Future:

  • Visioning the Future
  • Expectations of the world
  • Skills for the Future world café
  • Designing your post-Digital Transformation self
  • Designing your post-Digital Transformation employee
  • Skills planning for the future
  • Actions to take in your business
  • Self-directed learning objectives