Management & Leadership Seminars

Managing the Image of your Organization or Department



Program Overview

In this program you will learn about...
In this program the participant will gain practical knowledge to understand

  • Organizational Image
  • Impact of Image in the Business Environment
  • Analyzing effectiveness of a current identity
  • How to determine what changes in Image should be Prioritized
  • Implementing Image Change
  • Evaluating effectiveness of the Image Change.

Program Content

In this program you will learn about the Corporate Identity…

  • Practical Issues
  • Industry Standard Terminology
  • Industry Methodologies, Standards Best Practices
  • Business Mapping of Operations
  • Flow Charts
  • Quality Assurance TQM Issues
  • What Investors Customers Really Think About Your Organization's Image?
  • The elements of your corporate identity
  • How to manage your Identity?
  • The key tasks for the Analysis team
  • How to interview outsiders and employees?
  • How to check how people see your company?
  • How to Analyze communication materials?
  • How to develop and implement an Identity Program to correct problems and improve management controls?
  • If you already have an Identity Program, How to assess its effectiveness?
  • Planning Issues
  • Tools and Technology Issues
  • Information Technology Issues
  • Management Information Needs and Related Systems
  • Implementing Improvements

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