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Conferences

Public Relations & Corporate Communications


Introduction:

Public Relations and Communications are at the heart of business performance. Modern methods, tools, and channels have greatly increased the speed in which communications can be experienced, from local to global.

Targeted Groups:

  • Corporate Communications Practitioners and/or Managers
  • Public Relations Officers and/or Managers
  • Marketing Officers and/or Managers
  • Digital and Social Media Specialists
  • Internal Communications Practitioners
  • Professionals Wanting to Improve Communications in Their Areas of Responsibility

Conference Objectives:

At the end of this conference the participants will be able to:

  • Set Corporate Affairs in strategic anticipatory and effective context
  • Develop an understanding of stakeholder programs for regular, focused communication
  • Examine the development of Corporate Affairs tools
  • Understand the development of strategy/plans/tactics and coordinating these
  • Evaluate and the use of research
  • Learn the tools and techniques required to manage reputation in a complex media environment
  • Manage knowledge within the business for effective media management
  • Shape external perceptions of their organization by first-class corporate internal communications
  • Develop a strategic approach and a clear plan of action

Targeted Competencies:

  • Planning, organizing and leading
  • Controlling and evaluating
  • Written communication
  • Public speaking and media handling
  • Building rapport
  • Providing and receiving feedback

Conference Content:
Unit 1: The Power of Communication:

  • Goal setting
  • Corporate Affairs and Public Affairs approaches
  • Corporate identity and image
  • Corporate communications overview and strategy
  • External reputation management Communication as a change agent
  • Communication as a goal for all managers

Unit 2: From the Inside Out: Crafting Consistent Messages:

  • Internal communications
  • Family and friends as Stakeholder
  • Measuring emotional capital
  • Communications channels mapping and monitoring
  • Setting internal communications goals
  • New media for rapid interaction
  • Champions, opinion formers and incentivization
  • The place of the company magazine/newsletter
  • The multinational internal communications program
  • Commitment from internal decision-makers

Unit 3: Risks and Threats: Their Identification and Management:

  • Single issue politics
  • Special interest groups
  • Whistleblowers and the rules of disclosure
  • External opinion formers
  • Cause-related PR and core values
  • Campaigns, their design and planning
  • A crisis management toolkit
  • Stakeholder interest inventories
  • Opinion former networks

Unit 4: Corporate Affair/PR in the Corporate Mix:

  • PR in the communications mix
  • PR in the marketing mix
  • Direct response PR
  • Financial PR
  • PR and strategy
  • Brand PR
  • Persuasion measurement techniques
  • Integrating PR/Communications and marketing plans
  • The art of leveraging
  • Corporate affairs and customer relations

Unit 5: Powerful and Persuasive Action Planning:

  • Measurement of performance: bottom-line impact
  • Translating strategy to tactics
  • Horizons for PR and corporate affairs development
  • Tools and Techniques summary: a tactical inventory
  • Recruiting allies: a networking approach
  • Justifying the plan and convincing top management
  • Making the most of other disciplines to maximize results
  • Individual and group consultancy
  • Further sources of help and information


UAE (Dubai)
22/8/2021 - 26/8/2021
Euro 2500
UAE (Dubai)
21/11/2021 - 25/11/2021
Euro 2500
UAE (Dubai)
13/6/2021 - 17/6/2021
Euro 2500
Egypt (Cairo)
23/5/2021 - 27/5/2021
Euro 2500
Egypt (Cairo)
18/4/2021 - 22/4/2021
Euro 2500
Egypt (Cairo)
7/11/2021 - 11/11/2021
Euro 2500
Morocco (Casablanca)
27/6/2021 - 1/7/2021
Euro 2500
Jordan (Amman)
31/10/2021 - 4/11/2021
Euro 2500
Jordan (Amman)
21/3/2021 - 25/3/2021
Euro 2500
UK (London)
9/8/2021 - 13/8/2021
Euro 4500
UK (London)
12/4/2021 - 16/4/2021
Euro 4500
UK (London)
13/9/2021 - 17/9/2021
Euro 4500
Egypt (Sharm El-Sheikh)
18/4/2021 - 22/4/2021
Euro 2500
Egypt (Sharm El-Sheikh)
5/12/2021 - 9/12/2021
Euro 2500
Malaysia (Kuala Lumpur)
13/6/2021 - 17/6/2021
Euro 3500
Malaysia (Kuala Lumpur)
5/9/2021 - 9/9/2021
Euro 3500
Turkey (Istanbul)
17/10/2021 - 21/10/2021
Euro 3000
Turkey (Istanbul)
18/4/2021 - 22/4/2021
Euro 3000
Turkey (Istanbul)
18/7/2021 - 22/7/2021
Euro 3000
Turkey (Istanbul)
28/3/2021 - 1/4/2021
Euro 3000
France (Paris)
5/7/2021 - 9/7/2021
Euro 4500
France (Paris)
13/12/2021 - 17/12/2021
Euro 4500
Switzerland (Geneva)
22/11/2021 - 26/11/2021
Euro 4500
Spain (Barcelona)
5/7/2021 - 9/7/2021
Euro 4500
Spain (Barcelona)
4/10/2021 - 8/10/2021
Euro 4500
Spain (Barcelona)
26/4/2021 - 30/4/2021
Euro 4500
Italy (Rome)
30/8/2021 - 3/9/2021
Euro 4500
Italy (Rome)
31/5/2021 - 4/6/2021
Euro 4500
Manama (Bahrain)
13/6/2021 - 17/6/2021
Euro 2500
Manama (Bahrain)
15/8/2021 - 19/8/2021
Euro 2500
Oman(Muscat)
8/8/2021 - 12/8/2021
Euro 2500
Kuwait (Kuwait)
25/4/2021 - 29/4/2021
Euro 2500
Spain (madrid)
20/12/2021 - 24/12/2021
Euro 4500
Singapore (Singapore)
18/10/2021 - 22/10/2021
Euro 4500
USA (Boston)
16/8/2021 - 20/8/2021
Euro 5000
Netherlands (Amsterdam)
9/8/2021 - 13/8/2021
Euro 4500
Netherlands (Amsterdam)
10/5/2021 - 14/5/2021
Euro 4500
Canada (Toronto)
7/6/2021 - 11/6/2021
Euro 5000
Germany (Munich)
19/4/2021 - 23/4/2021
Euro 4500
Online
19/12/2021 - 23/12/2021
Euro 1250
Online
18/7/2021 - 22/7/2021
Euro 1250
Online
30/5/2021 - 3/6/2021
Euro 1250
Online
4/4/2021 - 8/4/2021
Euro 1250