: Istanbul-Turkey: +905395991206 - Amman-Jordan: +962785666966 - London (UK): +447481362802
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Marketing & Sales Management

Advanced Social Media Program


Introduction:

This five-day social media course covers strategic concepts and high-level skills. You will learn innovative content-driven strategies for multiple platforms. This is an advanced-level course designed for learners in senior roles, aspiring to mastery and innovation. Learning is pitched at a level to help you to synthesize best practices and direct strategic implementation. 

Targeted Groups:

  • This course is recommended for people who are already familiar with and using social media for their organization but need to increase their range of strategic tools and ensure that their approach is delivering measurable value to their organization.
  • Marketing Professionals
  • PR Professionals

Course Objectives:

At the end of this course the participants will be able to:

  • Focus on what problems they can use social media to solve and what value this can create for their organization.
  • Identify where the current strategy may have weaknesses, why these might have occurred, and how to fix them
  • Understand the framework they need to have in place to ensure that social media creates measurable value for their organization
  • Predict how the online space will evolve and what new types of tools and approaches are starting to emerge
  • Ensure that social media is a function that becomes integrated into their organization, rather than sits in a silo
  • Anticipate and manage any risks associated with using social media

Targeted Competencies:

  • Social media channels
  • Communication skills
  • PR skills
  • Strategic thinking
  • Video planning
  • Search Engine Optimisation (SEO)

Course Content:

Unit 1: Advanced Social Media Skills for Communications and PR:

  • New social media channels
  • Social media integration: aligning online and offline strategies
  • Content creation for social media
  • Managing social media teams

Unit 2: Social Media Strategy:

  • Adopt best practice based on case studies of highly successful approaches to online communication
  • Create an online communication strategy for your organization
  • Design systems and processes to guide and enable your organization to engage in online social media

Unit 3: Online Thought Leadership and Influencer Engagement:

  • The Thought Leader in You
  • The World of Online Influence
  • Building your Own Influence Online
  • Engaging Effectively with Online Influencers

Unit 4: Creating Video for Corporate Communications and the Web:

  • Video planning
  • Getting the best out of people on camera
  • Practical video production workshop
  • Video editing and post-production
  • Online video sharing

Unit 5: Content and Search Optimisation:

  • Search engine optimization (SEO)
  • Link and keyword strategies
  • Optimizing news releases and website content for social media and search
  • Content strategies


UAE (Dubai)
20/6/2021 - 24/6/2021
Euro 2500
UAE (Dubai)
31/10/2021 - 4/11/2021
Euro 2500
UAE (Dubai)
29/8/2021 - 2/9/2021
Euro 2500
Egypt (Cairo)
7/11/2021 - 11/11/2021
Euro 2500
Egypt (Cairo)
30/5/2021 - 3/6/2021
Euro 2500
Morocco (Casablanca)
25/7/2021 - 29/7/2021
Euro 2500
Jordan (Amman)
9/5/2021 - 13/5/2021
Euro 2500
Jordan (Amman)
18/7/2021 - 22/7/2021
Euro 2500
UK (London)
26/4/2021 - 30/4/2021
Euro 4500
UK (London)
27/9/2021 - 1/10/2021
Euro 4500
UK (London)
14/6/2021 - 18/6/2021
Euro 4500
Egypt (Sharm El-Sheikh)
8/8/2021 - 12/8/2021
Euro 2500
Malaysia (Kuala Lumpur)
14/11/2021 - 18/11/2021
Euro 3500
Malaysia (Kuala Lumpur)
18/7/2021 - 22/7/2021
Euro 3500
Turkey (Istanbul)
20/6/2021 - 24/6/2021
Euro 3000
Turkey (Istanbul)
21/11/2021 - 25/11/2021
Euro 3000
Turkey (Istanbul)
1/8/2021 - 5/8/2021
Euro 3000
France (Paris)
28/6/2021 - 2/7/2021
Euro 4500
France (Paris)
4/10/2021 - 8/10/2021
Euro 4500
Switzerland (Geneva)
16/8/2021 - 20/8/2021
Euro 4500
Spain (Barcelona)
9/8/2021 - 13/8/2021
Euro 4500
Spain (Barcelona)
20/12/2021 - 24/12/2021
Euro 4500
Italy (Rome)
22/11/2021 - 26/11/2021
Euro 4500
Manama (Bahrain)
12/12/2021 - 16/12/2021
Euro 2500
Oman(Muscat)
16/5/2021 - 20/5/2021
Euro 2500
Kuwait (Kuwait)
12/9/2021 - 16/9/2021
Euro 2500
Spain (madrid)
2/8/2021 - 6/8/2021
Euro 4500
Singapore (Singapore)
17/5/2021 - 21/5/2021
Euro 4500
USA (Boston)
15/11/2021 - 19/11/2021
Euro 5000
Netherlands (Amsterdam)
18/10/2021 - 22/10/2021
Euro 4500
Canada (Toronto)
4/10/2021 - 8/10/2021
Euro 5000
Germany (Munich)
13/12/2021 - 17/12/2021
Euro 4500