: Istanbul-Turkey: +905395991206 - Amman-Jordan: +962785666966 - London (UK): +447481362802
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Marketing & Sales Management

Applied Social Media Program


Introduction:

This course covers boosting business and reputation online You will learn to create buzz and engage on all primary social media platforms. This is an intermediate-level course designed for learners with existing knowledge and several years of experience in communications or PR. Learning is pitched at a level to help you develop strategic approaches and apply sophisticated techniques. This course is suitable for communications

Targeted Groups:

PR and Marketing Professionals at all levels whose role includes strategies and tactics for engagement with online social media on behalf of their organization.

Course Objectives:

At the end of this course the participants will be able to:

  • Apply the principles and mechanisms of online PR and communications to create an online communication strategy for their organization.
  • Engage stakeholders and execute powerful campaigns on Facebook, the dominant online social media platform.
  • Create and manage a YouTube channel as a hub for video blogging, podcasting, and multimedia outreach.
  • Optimize their online output for discovery in Google searches using the science of Search Engine Optimisation (SEO).
  • Use Twitter and micro-blogging for intelligence, outreach, engagement, and crisis communication.

Targeted Competencies:

  • Search Engine Optimisation (SEO)
  • Social media platforms
  • Crisis management
  • PR Skills
  • Marketing skills
  • Communication skills

Course Content:

Unit 1: Social Media Strategy:

  • Adopt best practice based on case studies of highly successful approaches to online communication
  • Create an online communication strategy for your organization
  • Design systems and processes to guide and enable your organization to engage in online social media

Unit 2: Social Media Management:

  • Social media communications landscape
  • Participatory PR
  • Strategic implications and case studies
  • A step-by-step guide to creating an online communication strategy
  • Integrating online communication with business

Unit 3: Social Media Engagement:

  • Mapping your online world: identifying the platforms and influencers that matter to you
  • Systems, policies and processes, resources
  • Defining social media roles and responsibilities
  • Creating your own social media policy
  • Reputational risk assessment

Unit 4: Content and Search Optimisation:

  • Search engine optimization (SEO)
  • Link and keyword strategies
  • Optimizing news releases and website content for social media and search
  • Content strategies

Unit 5: Crisis Management in Social Media:

  • Identifying platforms and approaches for online intervention and engagement
  • Using Facebook, Twitter, YouTube and Google in a crisis
  • Creating strategies, policies, and systems enabling rapid decision-making and engagement
  • Preparing online crisis resources: platforms and content ready to go live at a moment’s notice
  • Messaging and positioning for online crisis communication.


UAE (Dubai)
26/9/2021 - 30/9/2021
Euro 2500
UAE (Dubai)
5/12/2021 - 9/12/2021
Euro 2500
UAE (Dubai)
27/6/2021 - 1/7/2021
Euro 2500
Egypt (Cairo)
1/8/2021 - 5/8/2021
Euro 2500
Egypt (Cairo)
7/11/2021 - 11/11/2021
Euro 2500
Morocco (Casablanca)
19/12/2021 - 23/12/2021
Euro 2500
Jordan (Amman)
1/8/2021 - 5/8/2021
Euro 2500
Jordan (Amman)
25/4/2021 - 29/4/2021
Euro 2500
UK (London)
5/7/2021 - 9/7/2021
Euro 4500
UK (London)
18/10/2021 - 22/10/2021
Euro 4500
Egypt (Sharm El-Sheikh)
29/8/2021 - 2/9/2021
Euro 2500
Malaysia (Kuala Lumpur)
25/7/2021 - 29/7/2021
Euro 3500
Malaysia (Kuala Lumpur)
28/11/2021 - 2/12/2021
Euro 3500
Turkey (Istanbul)
12/12/2021 - 16/12/2021
Euro 3000
Turkey (Istanbul)
27/6/2021 - 1/7/2021
Euro 3000
Turkey (Istanbul)
10/10/2021 - 14/10/2021
Euro 3000
France (Paris)
13/12/2021 - 17/12/2021
Euro 4500
France (Paris)
5/7/2021 - 9/7/2021
Euro 4500
Switzerland (Geneva)
31/5/2021 - 4/6/2021
Euro 4500
Spain (Barcelona)
28/6/2021 - 2/7/2021
Euro 4500
Spain (Barcelona)
15/11/2021 - 19/11/2021
Euro 4500
Italy (Rome)
23/8/2021 - 27/8/2021
Euro 4500
Manama (Bahrain)
9/5/2021 - 13/5/2021
Euro 2500
Manama (Bahrain)
5/12/2021 - 9/12/2021
Euro 2500
Oman(Muscat)
31/10/2021 - 4/11/2021
Euro 2500
Kuwait (Kuwait)
11/7/2021 - 15/7/2021
Euro 2500
Spain (madrid)
2/8/2021 - 6/8/2021
Euro 4500
Singapore (Singapore)
13/12/2021 - 17/12/2021
Euro 4500
USA (Boston)
5/7/2021 - 9/7/2021
Euro 5000
Netherlands (Amsterdam)
19/7/2021 - 23/7/2021
Euro 4500
Netherlands (Amsterdam)
14/6/2021 - 18/6/2021
Euro 4500
Canada (Toronto)
24/5/2021 - 28/5/2021
Euro 5000
Germany (Munich)
5/7/2021 - 9/7/2021
Euro 4500