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Public Relations

Corporate Social Responsibility (CSR)




Introduction:

The principle of corporate social responsibility is to support communities and people without expecting a material return. This principle is shown when the companies support social issues of interest to society. But the difficulty is in balancing the provision of supporting the community and the benefit for business at the same time.

So, we offer this course which will focus on the methods, tools, and practices of corporate social responsibility. This course also will discuss the ethical principles, the basis of communication, and the challenges facing the company's application of the principle of social responsibility.

Targeted Groups:

  • Executives involved in strategic and operational functions
  • Senior and Middle Management involved in corporate governance or change management
  • HR personnel at all levels
  • Corporate lawyers aiming to improve their understanding of the legal requirements and trends relating to corporate responsibility
  • All personnel involved in Communications, Business Strategy, Supplier and Community Relations, Sustainability, and Governmental Affairs

Course Objectives:

At the end of this course the participants will be able to:

  • Explain the historical concepts and the four parts of Carol’s definition of CSR.
  • Identify the importance of CSR to the public and the private sectors.
  • Know the rapprochement between professional ethics, CSR and corporate governance.
  • Clarify the developments of the concept of corporate social responsibility.
  • Apply the ten rules for effective communication of CSR to achieve the desired results.
  • Create a competitive advantage by identifying the various challenges facing CSR.

Targeted Competencies:

  • Planning, organization, and leadership.
  • Written and oral communication.
  • Establishing and consolidating relationships.
  • Analysis and evaluation.
  • In-depth knowledge of Corporate Social Responsibility
  • Increased recognition by the organization due to improved performance and long-term vision

Course Content:

Unit 1: Introduction to Corporate Social Responsibility:

  • Preliminary definitions of corporate social responsibility.
  • Concepts of corporate citizenship.
  • Criticism the corporate actions within its social responsibility.
  • Historical perspective.
  • Advanced ideas about CSR.
  • Define the four parts of “Caroll”.

Unit 2: Why CSR is Important?

  • The theory of: people, planet, and profits.
  • Two perspectives of CSR.
  • Should companies participate in social responsibility?
  • The proofs of the supporters and opponents of CSR.

Unit 3: Corporate Social Responsibility and Professional Ethics:

  • Definitions and Relationships.
  • The developments of business ethics.
  • How the companies integrate business ethics? Which ways?
  • Participation in the Global Convention on Business Ethics.
  • Making decisions on ethical issues.

Unit 4: Evolution of Corporate Social Responsibility:

  • Evolution and deterioration of corporate social responsibility.
  • Corporate Social Responsibility Failure: The Three Mistakes.
  • Looking Toward the Future: The Five Principles.
  • Evolution in Corporate Social Responsibility (from CSR1.0 to CSR2.0).

Unit 5: The Rules of Communication for the Principle of CSR:

  • Characteristics of CSR information.
  • Rule 1: Take action and talk later.
  • Rule 2: What and Why?
  • Rule 3: Be ready.
  • Rule 4: Social responsibility must be a priority of the company's board of directors.
  • Rule 5: Enhance staff participation.
  • Rule 6: Make the message clear.
  • Rule 7: Everyone has a unique character and needs.
  • Rule 8: Encourage the dialogues and discussions.
  • Rule 9: Be an example of good practice.
  • Rule 10: Responsible Trademarks.

Unit 6: The Challenges of Corporate Social Responsibility:

  • Friedman VS Russell.
  • Dimensions of Corporate Social Responsibility.
  • Models of corporate social responsibility.
  • Features of different forms of CSR.
  • Corporate Social Responsibility in the developing countries.
  • CSR catalysts in the developing countries.
  • Corporate Social Responsibility Implementation Framework.
  • Common mistakes in applying CSR practices.
  • Factors to be taken into consideration in applying CSR practices.