Istanbul-Turkey: +905395991206 - Amman-Jordan: +962785666966 - London (UK): +447481362802

Marketing & Sales Management Training Courses

Certified Sales Professional


The Sales Professional of today is a business person, a negotiator, a coach, a counselor, a friend, a leader, a Key Account manager, a support resource, and, from time to time, still an enforcer. The role is now multi-faceted, complex, and changing all the while. The Sales Professional of today needs great flexibility and a wide range of cubs in the bag.

Targeted Groups:

Sales and Marketing Staff as well as anyone who needs to sell a commodity or an idea to another person

Course Objectives:

At the end of this course the participants will be able to:

  • Integrate consultative and value-added selling into their professional practices
  • Understand the process and psychology of the sales cycle
  • Synchronize their selling cycle to the buying cycle of the customer
  • Manage the value of their customers
  • Identify the right professional selling behaviors and skills needed to maximize sales performance
  • Develop the right personal habits to optimize selling effectiveness
  • Apply the different steps of the sales process and identify the need for each step
  • Analyze and apply the principles of successful negotiations and handling objections
  • Recognize the basics of customer relationships management and influencing outcomes

Targeted Competencies:

  • Partnering: building relationships, communicating effectively, and setting expectations
  • Insight: evaluating the customer needs, gathering intelligence, and understanding business context
  • Solution: aligning to customer's needs, resolving issues, and managing success
  • Effectiveness: leveraging the sales process, executing plans, and maximizing personal time

Course Content:

Unit 1: The Changing Business Environment:

  • Turbulent Times for Companies
  • Evolution of Personal Selling
  • Are We Selling Something or Helping the Customer Buy?
  • Personal Selling Profile

Unit 2: Preparation and Self Organization:

  • Personal Management
  • Impact of Your Appearance
  • Time management for salespeople
  • Understanding the psychology of selling
  • Developing a Strategy for Sales Success (The BAT Formula: Behavior, Attitude, and Techniques)

Unit 3: The Sales Meeting:

  • Functions of the Sales Presentation
  • Professional Skills
  • The ASAP Formula (Art, Science, Agility, Performance)
  • The 7-Step Sales Process
  • Overcoming Objections Which Comprise 6 Major Factors:
    • Need
    • Features
    • Company
    • Price
    • Time
    • Competition
  • Closing Techniques

Unit 4: Creating Rapport through Communication:

  • Purpose of Communication
  • Elements of Communication with Others
  • Questioning and Probing Skills (The RAIN Model: Rapport, Aspirations, Impact, Need Analysis)

Unit 5: Managing the Customer Relationship:

  • Service Beliefs and Philosophy
  • Basic Attributes of a Positive Attitude
  • Value of Your Customer and How You Manage It
  • Causes of Customer Attrition
  • How to Respond to Different Buyers and Different Personalities

Marketing & Sales Management Training Courses
Certified Sales Professional (MS5024)


Mercury dynamic schedule is constantly reviewed and updated to ensure that every category is being addressed at least once a month, if not once every week. Please check the training courses listed below and if you do not find the subject you are interested in, email us or give us a call and we will do our best to assist.

Istanbul Office (Turkey) +905395991206

London (UK) +447481362802

Amman (Jordan) +962785666966