: Mercury Training Center
: Istanbul-Turkey: +905395991206 - Amman-Jordan: +962785666966 - London (UK): +447481362802

Marketing & Sales Management

Sales & Marketing Strategies


Introduction:

In today’s society, the successful organizations have a unique ability to market and sell their products and services. Sales and Marketing Strategies is a fast-paced, dynamic, and highly informative program that covers ideas, techniques, tips, and practical useful information. The program uses case studies, interactive and engaging exercises, video clips, and real-world examples from world-class practices in sales excellence. 

Targeted Groups:

  • Marketing Professionals
  • Public Relations Practitioners
  • Marketing Managers
  • Sales Managers
  • Brand Managers
  • Business Owners

Course Objectives:

At the end of this course the participants will be able to:

  • Understand the psychology of selling
  • Learn practical sales tools and techniques
  • Understand marketing and branding
  • Learn about the internet marketing
  • Learn the success habits of the ‘greats’ in sales
  • Gain knowledge that will help you to meet and exceed targets
  • Understand the customer service impact on sales
  • Maximize their marketing program
  • Avoid marketing mistakes 
  • Learn about branding
  • Explore marketing strategies
  • Learn about search engine optimization (SEO)

Targeted Competencies:

  • Marketing planning
  • Marketing audits
  • Marketing communications
  • Marketing research
  • Evaluating the customer needs, gathering intelligence, and understanding business context
  • Leveraging the sales process, executing plans, and maximizing personal time

Course Content:

Unit 1: The Sales Cycle and Finding New Clients:

  • Understanding the sales cycle
  • Characteristics of successful salespeople
  • Effective networking strategies
  • How to work a room
  • Creating the right impression
  • Developing your elevator speech
  • How to get referrals
  • Swap meetings
  • Clubs and social networking
  • Centers of influence
  • How to approach and sell to top executives

Unit 2: Planning, Qualifying, and The Discovery Process: 

  • Strategic planning and setting objectives
  • Qualifying buyers
  • Customer-based selling
  • Dressing for success
  • Easing tension levels
  • Effective questioning techniques
  • The power of listening
  • Developing a winning attitude

Unit 3: The Psychological Factors of Selling: 

  • Dealing with different personalities
  • Body language
  • Closing and overcoming objections
  • Neuro-Linguistic Programming
  • Developing the habits of successful salespeople

Unit 4: Advanced Sales Skills: 

  • Time and focus management
  • Councilor selling
  • Attitudes, beliefs and outcomes
  • How to present to groups
  • Customer services and the effects on sales
  • Advanced negotiation skills
  • Goal setting
  • Walking with tigers – secrets of the worlds best
  • Action planning

Unit 5: Marketing, Branding, and Internet Technology: 

  • Designing a marketing program
  • Understanding the various forms of marketing
  • Brochures, print ads, and newsletters
  • Working with the media
  • Soundbites
  • 4D branding
  • Website development and design
  • Website optimization
  • Marketing on the internet


Malaysia (Kuala Lumpur)
12/12/2021 - 16/12/2021
Euro 3500
Italy (Rome)
3/1/2022 - 7/1/2022
Euro 4500
USA (Boston)
3/1/2022 - 7/1/2022
Euro 5000
UAE (Dubai)
9/1/2022 - 13/1/2022
Euro 3700
Manama (Bahrain)
23/1/2022 - 27/1/2022
Euro 2500
Germany (Munich)
31/1/2022 - 4/2/2022
Euro 4500
Online
20/2/2022 - 24/2/2022
Euro 1250
France (Paris)
21/2/2022 - 25/2/2022
Euro 4500
Malaysia (Kuala Lumpur)
27/2/2022 - 3/3/2022
Euro 3500
Turkey (Istanbul)
27/2/2022 - 3/3/2022
Euro 3000
Singapore (Singapore)
28/3/2022 - 1/4/2022
Euro 4500
Egypt (Cairo)
3/4/2022 - 7/4/2022
Euro 2500
Spain (Barcelona)
4/4/2022 - 8/4/2022
Euro 4500
Netherlands (Amsterdam)
4/4/2022 - 8/4/2022
Euro 4500
Egypt (Cairo)
10/4/2022 - 14/4/2022
Euro 2500
Egypt (Sharm El-Sheikh)
17/4/2022 - 21/4/2022
Euro 2500
Jordan (Amman)
24/4/2022 - 28/4/2022
Euro 2500
UK (London)
2/5/2022 - 6/5/2022
Euro 4500
Greece (Athens)
2/5/2022 - 6/5/2022
Euro 4500
Spain (madrid)
9/5/2022 - 13/5/2022
Euro 4500
Ukraine (Kyiv)
9/5/2022 - 13/5/2022
Euro 3500
UAE (Dubai)
5/6/2022 - 9/6/2022
Euro 3700
Oman(Muscat)
12/6/2022 - 16/6/2022
Euro 2500
Turkey (Istanbul)
19/6/2022 - 23/6/2022
Euro 3000
Spain (Barcelona)
20/6/2022 - 24/6/2022
Euro 4500
Online
3/7/2022 - 7/7/2022
Euro 1250
Spain (Marbella)
4/7/2022 - 8/7/2022
Euro 4500
UK (London)
11/7/2022 - 15/7/2022
Euro 4500
Manama (Bahrain)
17/7/2022 - 21/7/2022
Euro 2500
Canada (Toronto)
25/7/2022 - 29/7/2022
Euro 5000
Morocco (Casablanca)
1/8/2022 - 5/8/2022
Euro 2500
Online
7/8/2022 - 11/8/2022
Euro 1250
Malaysia (Kuala Lumpur)
14/8/2022 - 18/8/2022
Euro 3500
UAE (Dubai)
21/8/2022 - 25/8/2022
Euro 3700
Jordan (Amman)
28/8/2022 - 1/9/2022
Euro 2500
Turkey (Istanbul)
4/9/2022 - 8/9/2022
Euro 3000
Malaysia (Kuala Lumpur)
18/9/2022 - 22/9/2022
Euro 3500
Spain (Barcelona)
19/9/2022 - 23/9/2022
Euro 4500
Egypt (Cairo)
25/9/2022 - 29/9/2022
Euro 2500
Egypt (Sharm El-Sheikh)
2/10/2022 - 6/10/2022
Euro 2500
Switzerland (Geneva)
3/10/2022 - 7/10/2022
Euro 4500
France (Paris)
10/10/2022 - 14/10/2022
Euro 4500
UK (London)
17/10/2022 - 21/10/2022
Euro 4500
Online
23/10/2022 - 27/10/2022
Euro 1250
UAE (Dubai)
30/10/2022 - 3/11/2022
Euro 3700
Spain (madrid)
31/10/2022 - 4/11/2022
Euro 4500
Turkey (Istanbul)
20/11/2022 - 24/11/2022
Euro 3000
Italy (Rome)
21/11/2022 - 25/11/2022
Euro 4500
Egypt (Cairo)
27/11/2022 - 1/12/2022
Euro 2500
Netherlands (Amsterdam)
28/11/2022 - 2/12/2022
Euro 4500