The Best Professional Conferences, Workshops and Seminars


Centric B2B Company Customer Workshop

Introduction:

The Centric B2B Company Customer workshop is designed to provide businesses with the tools and insights necessary to successfully implement a customer-centric model within the B2B landscape. As customer expectations evolve, focusing on a customer-first approach has become crucial for sustaining long-term business relationships and driving growth. Participants will explore key concepts and strategies for becoming truly customer-centric.

This Centric B2B Company Customer workshop will introduce the theoretical foundation, explore what it means to be customer-centric in a B2B context and provide inspiring case studies. It will focus on practical group work, where participants will analyze real-world performance and develop actionable roadmaps. The workshop will conclude with presentations and discussions to cement the learning experience.

Targeted Groups:

  • B2B Sales Professionals.
  • Customer Relationship Managers.
  • Business Development Teams.
  • Marketing Managers in B2B.
  • Account Executives.
  • B2B Product Managers.
  • Customer Success Teams.
  • B2B Strategy and Operations Leaders.
  • Business Analysts in B2B.
  • Senior Leadership in B2B Companies.

Workshop Objectives:

At the end of this course, the participants will be able to:

  • Understand the fundamentals of the customer-centric model in B2B.
  • Learn how to transform a B2B business to be customer-centric.
  • Analyze successful case studies of customer-centric B2B companies.
  • Identify key drivers of customer satisfaction and loyalty in B2B.
  • Develop skills to map the customer journey and touchpoints in B2B.
  • Assess organizational performance from a customer-centric perspective.
  • Collaborate in groups to create actionable customer-centric roadmaps.
  • Present and discuss final implementation strategies with peers.
  • Foster cross-functional approaches for improving customer engagement.
  • Build long-term customer value through focused B2B strategies.

Targeted Competencies:

  • Understanding of Customer-Centric Models.
  • Strategic Customer Relationship Management.
  • Customer Journey Mapping.
  • Data-Driven Decision-Making in B2B.
  • Customer Needs Analysis and Insight Development.
  • B2B Customer Experience Optimization.
  • Implementation of Customer-Centric Strategies.
  • Cross-Functional Collaboration for Customer Success.
  • Performance Measurement from a Customer-Centric Perspective.
  • Roadmap Development and Execution.

Workshop Content:

Unit 1: Introduction to the Customer-Centric Model in B2B:

  • Definition and key principles of customer-centricity in a B2B environment.
  • Differences between product-centric and customer-centric approaches.
  • Importance of customer focus in B2B markets.
  • Overview of the customer journey and its significance in B2B.
  • Identifying the challenges of becoming a customer-centric organization in B2B.

Unit 2: Steps to Becoming a Customer-Centric B2B Company:

  • Aligning business goals with customer needs.
  • Building a culture that values customer-centricity.
  • Cross-functional collaboration for customer success.
  • Using data and insights to understand customer preferences.
  • Implementing customer-focused KPIs and metrics.
  • Role of leadership in driving customer-centric initiatives.

Unit 3: Case Studies of Successful Customer-Centric B2B Companies:

  • Real-world examples of B2B companies that successfully adopted customer-centric models.
  • Key strategies and best practices used by these companies.
  • How does customer-centricity improve business performance and customer loyalty?
  • Lessons learned from B2B companies that should have adopted a customer-centric approach.
  • Comparative analysis of various industries implementing customer-centric models.

Unit 4: Group Performance Analysis from a Customer-Centric Perspective:

  • Group activities to assess current organizational performance.
  • Tools and techniques for analyzing customer-centric performance.
  • Evaluating customer satisfaction, loyalty, and touchpoints.
  • Identifying gaps in customer-centric processes within B2B.
  • Sharing group insights and feedback for continuous improvement.

Unit 5: Roadmap Development and Final Implementation:

  • Steps to develop a customer-centric roadmap for B2B.
  • Setting measurable objectives for customer-focused transformation.
  • Action plans for long-term customer relationship building.
  • Group presentations of developed roadmaps.
  • Open discussion and feedback on implementation strategies.
  • Final steps to solidify customer-centric practices in the organization.

London (UK)
04 - 08 Nov 2024
5200 Euro
Istanbul (Turkey)
12 - 13 Nov 2024
600 Euro
Munich (Germany)
18 - 22 Nov 2024
4900 Euro
Madrid (Spain)
25 - 29 Nov 2024
4900 Euro
Istanbul (Turkey)
08 - 12 Dec 2024
4200 Euro
Paris (France)
23 - 27 Dec 2024
4900 Euro
Online
29 Dec 2024 - 02 Jan 2025
1500 Euro
Cairo (Egypt)
12 - 16 Jan 2025
3000 Euro
Dubai (UAE)
19 - 23 Jan 2025
3900 Euro
Kuala Lumpur (Malaysia)
19 - 23 Jan 2025
3900 Euro
Rome (Italy)
27 - 31 Jan 2025
5500 Euro
Manama (Bahrain)
02 - 06 Feb 2025
3900 Euro
Amsterdam (Netherlands)
17 - 21 Feb 2025
4900 Euro
London (UK)
24 - 28 Feb 2025
5200 Euro
Istanbul (Turkey)
02 - 06 Mar 2025
4200 Euro
Online
02 - 06 Mar 2025
1500 Euro
Barcelona (Spain)
03 - 07 Mar 2025
4900 Euro
Amman (Jordan)
09 - 13 Mar 2025
2900 Euro
Lisbon (Portugal)
17 - 21 Mar 2025
4900 Euro
Vienna (Austria)
24 - 28 Mar 2025
4900 Euro
Rome (Italy)
07 - 11 Apr 2025
5500 Euro
Cairo (Egypt)
13 - 17 Apr 2025
3000 Euro
Boston (USA)
14 - 18 Apr 2025
6500 Euro
Milan (Italy)
28 Apr - 02 May 2025
5500 Euro
Dubai (UAE)
04 - 08 May 2025
3900 Euro
Vienna (Austria)
05 - 09 May 2025
4900 Euro
Kuala Lumpur (Malaysia)
11 - 15 May 2025
3900 Euro
Geneva (Switzerland)
09 - 13 Jun 2025
5500 Euro
Madrid (Spain)
09 - 13 Jun 2025
4900 Euro
Casablanca (Morocco)
16 - 20 Jun 2025
3000 Euro
Amsterdam (Netherlands)
16 - 20 Jun 2025
4900 Euro
Cairo (Egypt)
29 Jun - 03 Jul 2025
3000 Euro
Paris (France)
28 Jul - 01 Aug 2025
4900 Euro
Barcelona (Spain)
28 Jul - 01 Aug 2025
4900 Euro
Sharm El-Sheikh (Egypt)
17 - 21 Aug 2025
4000 Euro
Istanbul (Turkey)
24 - 28 Aug 2025
4200 Euro
Online
24 - 28 Aug 2025
1500 Euro
Amman (Jordan)
31 Aug - 04 Sep 2025
2900 Euro
Manama (Bahrain)
31 Aug - 04 Sep 2025
3900 Euro
London (UK)
01 - 05 Sep 2025
5200 Euro

The Best Professional Conferences, Workshops and Seminars
Centric B2B Company Customer Workshop (C)

 

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