Marketing & Sales Management Training Courses


Communication and Relationship Management Skills

Introduction:

This course relies on active participation as a core activity relying on different business scenarios and case studies to impart critical knowledge and skills about successful communication and relationship management.

The course also uses a mix of interactive techniques, such as brief presentations by the participants, different role-plays, practical team and individual exercises, and self-evaluations.

Course Objectives:

By the end of the course, participants will be able to:

  • Understand the role of trust in building successful relationships.
  • Identify, analyze, and engage stakeholders – the power/interest matrix.
  • Recognize the role of context when communicating and building relations with others.
  • Identify and pursue relationship opportunities that bring value and achieve results.
  • Develop, manage, and nurture relationships – moving from transactional to transformational.
  • Expand and broaden the network of influence and success.

Target Audience:

  • Leaders.
  • managers.
  • supervisors.
  • Professionals who are keen on improving their networking and influencing skills.

Target Competencies:

  • Building trust-based relationships.
  • Influencing others.
  • Listening.
  • Interpersonal communication.
  • Creative thinking and problem-solving.
  • Presenting ideas.
  • Building convincing business cases.
  • Thinking win/win.
  • Influencing others.
  • Seeking input and different perspectives.

Course Outlines:

Unit 1: Relationships and the trust factor:

  • Introduction to human relations:
    • The good, the bad, and the ugly.
  • The need for relationships and networks:
    • Thinking beyond oneself.
    • The challenges of modern-day habits.
  • Why does trust matter?
    • Positive relationships versus forced relationships.
    • The Johari Window.
  • What influences relationships and networks?

Unit 2: Relationships and Communication:

  • The three elements of communication.
  • The importance of preparing and organizing one’s thoughts and ideas.
  • Why assertiveness matters – the pros and cons.
  • The Botari Box.
  • Building rapport in the workplace.
  • The likeability factor.

Unit 3: Relating to the hearts and minds:

  • Knowing your stakeholders.
  • Managing your stakeholders' expectations.
  • ‘Selling’ your ideas.
  • Creating a persuasive message that evokes the right emotions.
  • Reframing your message to accommodate your stakeholders’ needs, wants, and style.
  • Communicating with difficult people.
  • Communicating difficult topics.

Unit 4: Building and influencing relationships:

  • Power and influencing.
  • Dale Carnegie and self-awareness.
  • What’s in it for Us (WIIFU) versus What’s in it for Me (WIIFM):
    • Identifying opportunities to build strong and healthy working relationships.
  • The role of context in building a successful relationship.
  • Seeking feedback and different perspectives.
  • Investing in a relationship:
    • Moving from the transactional to the transformational.
    • Tips to develop positive relationships.
  • Working through difficult relationships:
    • Divesting from a relationship.

Unit 5: Successful networking:

  • Reasons for building your network.
  • The benefits of building your network.
  • Things to remember with networking.
  • Simple tips to remember when building your networking.
  • Effective business and professional networking.
  • Broadening your network.

London (UK)
08 - 12 Jul 2024
5200 Euro
Casablanca (Morocco)
08 - 12 Jul 2024
3000 Euro
Madrid (Spain)
22 - 26 Jul 2024
4900 Euro
Geneva (Switzerland)
29 Jul - 02 Aug 2024
5500 Euro
Barcelona (Spain)
05 - 09 Aug 2024
4900 Euro
Amman (Jordan)
11 - 15 Aug 2024
2900 Euro
Dubai (UAE)
18 - 22 Aug 2024
3900 Euro
Amsterdam (Netherlands)
19 - 23 Aug 2024
4900 Euro
Sharm El-Sheikh (Egypt)
25 - 29 Aug 2024
3500 Euro
Online
01 - 05 Sep 2024
1500 Euro
Cairo (Egypt)
01 - 05 Sep 2024
3000 Euro
Paris (France)
09 - 13 Sep 2024
4900 Euro
Online
15 - 19 Sep 2024
1500 Euro
Cairo (Egypt)
15 - 19 Sep 2024
3000 Euro
Barcelona (Spain)
16 - 20 Sep 2024
4900 Euro
Kuala Lumpur (Malaysia)
06 - 10 Oct 2024
3900 Euro
Amman (Jordan)
17 - 21 Nov 2024
2900 Euro
Sharm El-Sheikh (Egypt)
24 - 28 Nov 2024
3500 Euro
London (UK)
25 - 29 Nov 2024
5200 Euro
Istanbul (Turkey)
08 - 12 Dec 2024
4200 Euro
Munich (Germany)
16 - 20 Dec 2024
4900 Euro
Dubai (UAE)
05 - 09 Jan 2025
3900 Euro
London (UK)
13 - 17 Jan 2025
5200 Euro
Milan (Italy)
27 - 31 Jan 2025
4900 Euro
Kuala Lumpur (Malaysia)
02 - 06 Feb 2025
3900 Euro
Lisbon (Portugal)
03 - 07 Feb 2025
4900 Euro
Paris (France)
17 - 21 Feb 2025
4900 Euro
Madrid (Spain)
24 - 28 Feb 2025
4900 Euro
Dubai (UAE)
02 - 06 Mar 2025
3900 Euro
Cairo (Egypt)
02 - 06 Mar 2025
3000 Euro
Barcelona (Spain)
17 - 21 Mar 2025
4900 Euro
Amsterdam (Netherlands)
17 - 21 Mar 2025
4900 Euro
Vienna (Austria)
17 - 21 Mar 2025
4900 Euro
Online
06 - 10 Apr 2025
1500 Euro
Istanbul (Turkey)
06 - 10 Apr 2025
4200 Euro
Rome (Italy)
07 - 11 Apr 2025
4900 Euro
Manama (Bahrain)
13 - 17 Apr 2025
3900 Euro
Boston (USA)
14 - 18 Apr 2025
5500 Euro
Dubai (UAE)
04 - 20 May 2025
3900 Euro
Vienna (Austria)
12 - 20 May 2025
4900 Euro

Marketing & Sales Management Training Courses
Communication and Relationship Management Skills (MS)

 

Mercury dynamic schedule is constantly reviewed and updated to ensure that every category is being addressed at least once a month, if not once every week. Please check the training courses listed below and if you do not find the subject you are interested in, email us or give us a call and we will do our best to assist.