The Process of Professional Strategic Planning

Introduction:

This comprehensive five-day program is designed to equip individuals from diverse professional backgrounds with the knowledge, skills, and tools necessary to excel in the dynamic world of strategic planning. Whether you're a seasoned executive, a manager seeking to enhance your planning skills, or an aspiring leader looking to make a mark in your organization, this course will empower you to navigate the complexities of strategic planning effectively. Join us on this educational journey to become a strategic planning expert and contribute significantly to your organization's success.

Targeted Groups:

• Professionals in business management.
• Executives and leaders in organizations.
• Managers and supervisors in various fields.
• Government officials and policymakers.
• Healthcare administrators and practitioners.
• Educators and academic administrators.
• Nonprofit organization leaders.
• Project managers.
• Entrepreneurs and startup founders.

Course Objectives:
At the end of this course the participants will be able to:

• Understand the fundamentals of strategic planning.
• Analyze external and internal factors influencing strategic planning.
• Develop a SWOT analysis.
• Create clear, aligned organizational goals and objectives.
• Apply SMART criteria to goal-setting.
• Construct a strategic framework.
• Identify and select strategic options.
• Develop detailed implementation plans.
• Assess and mitigate strategic risks.
• Establish key performance indicators (KPIs).
• Monitor and adapt the strategic plan.
• Promote a culture of strategic thinking.
• Apply course knowledge in professional contexts.
• Lead or contribute to strategic planning initiatives.

Targeted Competencies:

• Monitoring, Evaluation, and Adaptation.
• Strategy Formulation and Implementation.
• Setting Organizational Goals and Objectives.
• Environmental Analysis and SWOT Analysis.
• Understanding Strategic Planning Fundamentals.

Course Content:
Unit 1: Understanding Strategic Planning Fundamentals:

• Introduction to strategic planning
• Importance of strategic planning in professional contexts
• Key concepts and terminology
• The role of leadership in strategic planning
• Case studies and real-world examples

Unit 2: Environmental Analysis and SWOT Analysis:

• Conducting an external environmental analysis
• Identifying internal strengths and weaknesses
• Creating a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis
• Hands-on practice with SWOT analysis
• Group discussions and peer feedback

Unit 3: Setting Organizational Goals and Objectives:

• The process of goal setting
• SMART criteria for setting objectives
• Aligning goals with the organization's mission and vision
• Workshop: Developing clear and actionable goals
• Measuring success through Key Performance Indicators (KPIs)

Unit 4: Strategy Formulation and Implementation:

• Selecting appropriate strategic options
• Building a Strategic Framework
• Assigning responsibilities and creating an implementation plan
• Risk assessment and mitigation strategies
• Case studies of successful strategy implementation

Unit 5: Monitoring, Evaluation, and Adaptation:

• The importance of continuous monitoring and evaluation
• Key performance indicators (KPIs) and metrics
• Adjusting the strategic plan as needed
• Dealing with unforeseen challenges and changes
• Creating a culture of strategic thinking within the organization