Public Relations Training & Certification Courses


Hospitality Events and Conferences Management

Introduction:

This Hospitality Events and Conferences Management course presents principles and practices for individuals who plan and organize events, meetings, conferences, or conventions. By gaining a clear understanding of the event planning process, developing management skills, and getting familiar with the best practices in the event industry, participants will be better prepared to run their event or conference.

This Hospitality Events and Conferences Management course will cover event planning tools to manage time, space, money, human resources, information, materials, and problems that may arise through the event planning process. Hospitality event management plays a role in creating memorable and successful gatherings.

In this Hospitality Events and Conferences Management course, participants explore hospitality event management in the broader hospitality field and how it interconnects with various event types to deliver experiences that guests treasure. By delving into the challenges of event management in the hospitality industry, they will know how to confront these challenges with effective strategies and solutions.

Targeted Groups:

  • PR Managers.
  • PR Professionals.
  • Marketing Professionals.
  • Professionals are involved in planning or managing events, exhibitions, and conferences.

Course Objectives:

At the end of this Hospitality Events and Conferences Management course, the participants will be able to:

  • Identify the types of events and conferences to execute a more effective plan
  • Organize, assess, and motivate various committees involved in managing events and conferences
  • Promote their events and conferences by planning and setting a step-by-step promotional plan
  • Explain the various functions for managing events and conferences
  • Prepare and control the financial aspects of a conference
  • Plan and organize different kinds of exhibitions
  • Examine all activities to evaluate them and to follow up on the events
  • Control and supervise the different scientific and social activities at the event or conference.
  • Prepare the estimated budget for the conference.
  • Plan and organize different kinds of exhibitions.

Targeted Competencies:

Participants competencies in this Hospitality Events and Conferences Management training will:

  • Following Up and Evaluation of Conference and Events Activities.
  • Organizing Exhibitions.
  • The Financial Aspects of The Conference.
  • The Different Functions for Managing Events and Conferences.
  • Promotional Activities for Events and Conferences.
  • Organization of The Event or Conference.
  • Events and Conferences Planning.

Course Content:

Unit 1: Events and Conferences Planning:

  • Definition of events and conferences.
  • Types of events and conferences.
  • Aim of a conference.
  • Importance and concepts.
  • Collecting information needed in planning.
  • Setting smart objectives.
  • Preparing the event plan with detailed activities and schedules.
  • Selecting the venue and agreeing on the site of the event or conference.

Unit 2: Organization of The Event or Conference:

  • Choosing human resources for the management of the event or conference.
  • Forming different specialized committees.
  • Training and motivating the teams in charge of managing the event or conference.

Unit 3: Promotional Activities for Events and Conferences:

  • Marketing the conference.
  • Factors attracting participants.
  • Promotion and advertisement of events or conferences.
  • Steps needed for the promotion and marketing of the event or conference.
  • Setting a plan for the promotion of events and conferences.

Unit 4: The Different Functions for Managing Events and Conferences:

  • The official airline carrier.
  • Arrangements for accommodation.
  • Conference registration process.
  • Social programs.
  • Public relations and media.

Unit 5: The Financial Aspects of The Conference:

  • Preparing the conference budget.
  • Fixed expenses.
  • Variable expenses.
  • Conference revenues.
  • Determining the registration fees.
  • The financial committee.

Unit 6: Organizing Exhibitions:

  • Importance of exhibitions in conferences.
  • Goods and services in a conference.
  • Pricing policy in exhibitions.
  • Application for an exhibition.
  • Promoting the exhibition.
  • Managing exhibitions.
  • Criteria for selecting exhibitors.
  • Contacting exhibitors.

Unit 7: Following Up and Evaluation of Conference and Events Activities:

  • Monitoring the event or conference activities.
  • SMART objectives.
  • Key factors in the assessment.
  • Benefits of follow-up.
  • The coordination and follow-up committee.
  • Follow-up and evaluation.

London (UK)
11 - 15 Nov 2024
5500 Euro
Rome (Italy)
11 - 15 Nov 2024
5900 Euro
Paris (France)
25 - 29 Nov 2024
5300 Euro
Lisbon (Portugal)
25 - 29 Nov 2024
5300 Euro
Cairo (Egypt)
08 - 12 Dec 2024
3500 Euro
Online
08 - 12 Dec 2024
1900 Euro
Casablanca (Morocco)
09 - 13 Dec 2024
4000 Euro
Sharm El-Sheikh (Egypt)
15 - 19 Dec 2024
4500 Euro
Barcelona (Spain)
23 - 27 Dec 2024
5300 Euro
Kuala Lumpur (Malaysia)
19 - 23 Jan 2025
4400 Euro
Dubai (UAE)
26 - 30 Jan 2025
4400 Euro
Istanbul (Turkey)
26 - 30 Jan 2025
4900 Euro
Madrid (Spain)
10 - 14 Feb 2025
5300 Euro
Vienna (Austria)
10 - 14 Feb 2025
5500 Euro
Milan (Italy)
03 - 07 Mar 2025
5900 Euro
Cairo (Egypt)
30 Mar - 03 Apr 2025
3500 Euro
Amsterdam (Netherlands)
31 Mar - 04 Apr 2025
5300 Euro
Manama (Bahrain)
20 - 24 Apr 2025
4500 Euro
Amman (Jordan)
04 - 08 May 2025
3200 Euro
Online
18 - 22 May 2025
1900 Euro
Istanbul (Turkey)
01 - 05 Jun 2025
4900 Euro
Sharm El-Sheikh (Egypt)
15 - 19 Jun 2025
4500 Euro
Barcelona (Spain)
16 - 20 Jun 2025
5300 Euro
Dubai (UAE)
06 - 10 Jul 2025
4400 Euro
Kuala Lumpur (Malaysia)
06 - 10 Jul 2025
4400 Euro
Paris (France)
07 - 11 Jul 2025
5300 Euro
Geneva (Switzerland)
14 - 18 Jul 2025
6500 Euro
Dubai (UAE)
27 - 31 Jul 2025
4400 Euro
Online
27 - 31 Jul 2025
1900 Euro
Vienna (Austria)
28 Jul - 01 Aug 2025
5500 Euro
Amman (Jordan)
10 - 14 Aug 2025
3200 Euro
Istanbul (Turkey)
10 - 14 Aug 2025
4900 Euro
Munich (Germany)
18 - 22 Aug 2025
5300 Euro
Rome (Italy)
25 - 29 Aug 2025
5900 Euro
Madrid (Spain)
22 - 26 Sep 2025
5300 Euro
Manama (Bahrain)
28 Sep - 02 Oct 2025
4500 Euro
London (UK)
13 - 17 Oct 2025
5500 Euro
Barcelona (Spain)
20 - 24 Oct 2025
5300 Euro
Cairo (Egypt)
26 - 30 Oct 2025
3500 Euro
Kuala Lumpur (Malaysia)
26 - 30 Oct 2025
4400 Euro

Public Relations Training & Certification Courses
Hospitality Events and Conferences Management (PR)

 

Mercury dynamic schedule is constantly reviewed and updated to ensure that every category is being addressed at least once a month, if not once every week. Please check the training courses listed below and if you do not find the subject you are interested in, email us or give us a call and we will do our best to assist.