Public Relations Training & Certification Courses

Performing Arts Event Management


Performing Arts Event Management requires creative instinct with practical know-how. The role is to facilitate and manage the event for people at all levels from performers to investors. Through this course, we aim for you to have the business skills required to help a creative flow in the right direction.

This course is designed to polish the skills of an event management personnel to cover a wide spectrum whether organizing Performing Arts Event as a small community theatre group or a major opera house.

Course Objectives:

  • Understand factors that define a performing arts event.
  • Know the impact financial and legislative requirements have on performing arts events.
  • Be able to manage, monitor and evaluate a performing arts event.

Course Content:

Unit 1: What Is Event Logistics?

  • Venue
  • Catering
  • Transportation
  • Merchandise
  • Presentation Technology

Unit 2: The Essentials of Performing Arts Event Management

  • Concept
  • Coordination
  • Deciding a Theme
  • Defining the budget
  • Event management team
  • Defining the event timeline
  • Onboarding speakers/performers and sponsors
  • Developing the event website and other digital properties
  • Building a contingency plan
  • Culmination and Control

Unit 3: Event Logistics Best Practices

  • Communicate Duties and Requirements Clearly
  • Plan the Event Budget Meticulously
  • Staffing
  • Event technology and infrastructure
  • Marketing and advertising
  • Supplier costs
  • Creative Experiential Aspect

Unit 4: Day-of-event logistics tools

  • Check-in software
  • Management tools for special dietary restrictions
  • Communication devices
  • Test all equipment to avoid technical issues   
  • Conduct a final training session with volunteers and staff
  • Backup plans

Unit 5: Post-event logistics tools:

  • Post-event survey
  • Event planning notes

Public Relations Training & Certification Courses
Performing Arts Event Management (PR)


Mercury dynamic schedule is constantly reviewed and updated to ensure that every category is being addressed at least once a month, if not once every week. Please check the training courses listed below and if you do not find the subject you are interested in, email us or give us a call and we will do our best to assist.