Public Relations Training & Certification Courses


The Art of Event & PR Management in the Next 10 Years

Introduction:

This future of public relations (PR) and event management course will equip individuals with the necessary skills and knowledge to excel in the dynamic PR and event management field over the next decade. With the landscape of public relations and events constantly evolving, understanding the intricacies of event management and public relations is crucial for those responsible for orchestrating impactful events.

From corporate functions to entertainment extravaganzas, this future of public relations (PR) and event management course offers comprehensive insights into planning, executing, and analyzing events to ensure they achieve their strategic objectives.

Throughout this future of public relations (PR) and event management course, we will emphasize the symbiotic relationship between PR and events, offering insights into what PR and event management are and aiding you in becoming a proficient PR and events manager capable of delivering exceptional experiences.

Targeted Groups:

  • Middle and Senior Managers are tasked with directly delivering events or overseeing specialist sub-contractors.
  • Senior operational managers are responsible for managing teams, including event management.
  • Senior Managers up to the Board Level are responsible for strategically using events as part of the organization's PR and marketing strategy and their effective deployment.
  • PR Professionals exploring the depth of public relations and event management.
  • Marketing Professionals are seeking to integrate events into their marketing mix effectively.
  • Individuals aiming to enhance their skill set and improve their professional profile with a specialization in public relations and event planning.

Course Objectives:

Participants in this future of public relations (PR) and event management course will be able to:

  • Schedule and plan an event precisely, considering the diverse nature of events in the PR and events landscape.
  • Familiarize themselves with various event types and understand the nuances of delivering successful events in the context of PR and events manager roles.
  • Identify the most suitable venues and activities tailored to the specific requirements of their event management and public relations objectives.
  • Confidently manage media presence and coverage at their events, ensuring media activities align with the broader public relations and event management strategy.

Targeted Competencies:

At the end of this future of public relations (PR) and event management training, the participant's competencies will:

  • Digital Media Proficiency.
  • Data-Driven Decision Making.
  • Advanced Social Media Strategies.
  • Crisis Management and Communication.
  • Virtual and Hybrid Event Planning.
  • Audience Analytics and Engagement.
  • Integrated Marketing Communications.
  • Innovative Content Creation.
  • Ethical and Inclusive Communication.
  • Emerging Technology Utilization.

Course Content:

Unit 1: The Role of Events in a Public Relations or Marketing Strategy:

  • An in-depth look at public relations and event management.
  • How can events be leveraged within a public relations strategy?
  • Understanding the role of events in facilitating the PR Transfer Process and its significance in the context of events and PR.
  • Evaluating the strengths and weaknesses of utilizing events as a PR and marketing communications channel.
  • Learning how to apply the Six Point PR Plan to event management for coherent and effective event execution.
  • The fundamentals of identifying needs and setting clear objectives for your events as part of your events and public relations initiatives.
  • Analyzing the importance of the audience, selecting appropriate events to fit objectives, and managing event budgets effectively.

Unit 2: Event Planning, the Theory, and Practice:

  • Mastering scheduling for long-term event planning success.
  • Grasping the importance of an event's running order.
  • Effective budget control.
  • Supplier management in event management and public relations.
  • Critical venue consideration.
  • Suitability or event management and support for the message.
  • Size, type, access, and accommodation.
  • Layout for different events as part of public relations and event planning.

Unit 3: Stage Management, Dining, and Entertainment. Health and Safety:

  • Stage management techniques of the event management.
  • Ensure an event stays true to the message and brand identity.
  • Maximizing the role of dining and entertainment in reinforcing the events.
  • Welcome desk set up and management.
  • Sets and staging.
  • Corporate identity on display.
  • Food can be part of the message.
  • Different types of dining are used for various events and have practical implications.
  • Dining protocol, formal dinner, informal eating.
  • Choosing catering suppliers in-house with the venue or external,
  • Entertainment and music at your event,
  • Messaging and meeting the strategic goals of public relations and event management.
  • Implementing robust risk assessments to ensure event safety.
  • Addressing potential risk areas and complying with health and safety regulations.

Unit 4: Managing the Media at Your Events:

  • Focusing on public relations and event management objectives when managing media coverage.
  • Crafting compelling news angles and inviting media with tactful invitations and engaging press releases.
  • Is it a media event, and what's in it for them?
  • Generating news through an event
  • Inviting the media, invitations, and press releases.
  • The press office, Staffing, setting up, and running it.
  • The press pack and gifts.
  • Conducting interviews and briefing interviewees.
  • Photography at your event.
  • Involving your in-house media.

Unit 5: Invitations, VIPs & Bringing It All Together:

  • Getting your audience there.
  • Invitation process for different types of events.
  • Invitation protocols.
  • Working with VIPs.
  • Invitations.
  • Meet and greet.
  • Follow up.
  • Building an event management team.
  • The event planning exercise involves all elements discussed throughout the week.

Kuala Lumpur (Malaysia)
25 - 29 May 2025
4400 Euro
Vienna (Austria)
26 - 30 May 2025
5500 Euro
Lisbon (Portugal)
02 - 06 Jun 2025
5300 Euro
Cairo (Egypt)
08 - 12 Jun 2025
3500 Euro
Online
08 - 12 Jun 2025
1900 Euro
Sharm El-Sheikh (Egypt)
22 - 26 Jun 2025
4500 Euro
Milan (Italy)
23 - 27 Jun 2025
5900 Euro
Istanbul (Turkey)
20 - 24 Jul 2025
4900 Euro
Munich (Germany)
28 Jul - 01 Aug 2025
5300 Euro
Amman (Jordan)
10 - 14 Aug 2025
3200 Euro
Paris (France)
11 - 15 Aug 2025
5300 Euro
Geneva (Switzerland)
11 - 15 Aug 2025
6500 Euro
Madrid (Spain)
11 - 15 Aug 2025
5300 Euro
Kuala Lumpur (Malaysia)
17 - 21 Aug 2025
4400 Euro
Casablanca (Morocco)
25 - 29 Aug 2025
4000 Euro
Rome (Italy)
01 - 05 Sep 2025
5900 Euro
London (UK)
08 - 12 Sep 2025
5500 Euro
Manama (Bahrain)
28 Sep - 02 Oct 2025
4500 Euro
Barcelona (Spain)
06 - 10 Oct 2025
5300 Euro
Cairo (Egypt)
12 - 16 Oct 2025
3500 Euro
Dubai (UAE)
19 - 23 Oct 2025
4400 Euro
Online
02 - 06 Nov 2025
1900 Euro
Cairo (Egypt)
09 - 13 Nov 2025
3500 Euro
Istanbul (Turkey)
16 - 20 Nov 2025
4900 Euro
Online
16 - 20 Nov 2025
1900 Euro
Amsterdam (Netherlands)
17 - 21 Nov 2025
5300 Euro
Dubai (UAE)
30 Nov - 04 Dec 2025
4400 Euro
Amman (Jordan)
14 - 18 Dec 2025
3200 Euro
Kuala Lumpur (Malaysia)
28 Dec 2025 - 01 Jan 2026
4400 Euro
Vienna (Austria)
12 - 16 Jan 2026
5500 Euro
Sharm El-Sheikh (Egypt)
18 - 22 Jan 2026
4500 Euro
London (UK)
19 - 23 Jan 2026
5500 Euro
Barcelona (Spain)
09 - 13 Feb 2026
5300 Euro
Rome (Italy)
23 - 27 Feb 2026
5900 Euro
Paris (France)
02 - 06 Mar 2026
5300 Euro
Madrid (Spain)
06 - 10 Apr 2026
5300 Euro
Boston (USA)
06 - 10 Apr 2026
7200 Euro
Manama (Bahrain)
12 - 16 Apr 2026
4500 Euro
Barcelona (Spain)
13 - 17 Apr 2026
5300 Euro
Dubai (UAE)
19 - 23 Apr 2026
4400 Euro
Istanbul (Turkey)
26 - 30 Apr 2026
4900 Euro
London (UK)
11 - 15 May 2026
5500 Euro
Amsterdam (Netherlands)
11 - 15 May 2026
5300 Euro

Public Relations Training & Certification Courses
The Art of Event & PR Management in the Next 10 Years (PR)

 

Mercury dynamic schedule is constantly reviewed and updated to ensure that every category is being addressed at least once a month, if not once every week. Please check the training courses listed below and if you do not find the subject you are interested in, email us or give us a call and we will do our best to assist.