Management & Leadership Seminars

Certified Training and Development Professional


Training and development professionals involved in the process of training needs analysis, coordinating and organizing training programs, and evaluating the results of training.


  • dentify the strategic significance of training through emphasis on aligning training with strategy, marketing training within the organization and partnering with managers and supervisors.
  • List the strategic, tactical and administrative competencies of the training professional.
  • Use appropriate methods to conduct a Training Needs Assessment (TNA).
  • Examine ways to select internal trainers and Subject Matter Experts (SMEs) and to hire external consultants.
  • Demonstrate the success of training at all evaluation levels - from reaction to Return On Investment (ROI).

The Strategic Framework of Training: An Overview:

  • The Role of a Training Department
  • Approaches Aligning Training with Strategy
  • From Top-Down to Pulse-Taking
  • Marketing Training within the Organization
  • Training Preparations
  • Guidelines for Promotional Material
  • Your Training Announcement Template
  • Partnering with Managers and Supervisors
  • The Style Inventory
  • Planning, Preparation, Presentation and Follow-Up With Managers and Supervisors

Competencies of the Training Manager/Coordinator:

  • Competency Defined: The Iceberg Metaphor
  • Competency: Components and Types
  • Strategic and Tactical Competencies
  • Planning and Administrative Competencies
  • Overview of the 2013 ASTD Competency Framework

The Role of the Training Professional in Training Needs Assessment (TNA):

  • The Training Assessment Process
  • Why Identify Needs?
  • Data Collection Methods: Quantitative and Qualitative
  • Approachesto Identifying Needs
  • Advantages and Disadvantages of Quantitative and Qualitative Methods

Selecting Subject Matter Experts (SMEs):

  • Qualificationsfor Internal Trainers
  • Internal Trainer Selection Process
  • Feedback and Coaching Template for Internal Trainers

Hiring a Consultant or External Trainer:

  • Screening Consultants Criteria Worksheet
  • Proposal Evaluation
  • Review of a Training Proposal
  • Consultant Interview Evaluation Questions
  • Monitoring Consultant Performance: Beginning, During, Closing

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