Management & Leadership Seminars

The Advanced Managing and Media Programe

  The Course

 Today’s executives have no room for error in navigating the market upturn to ensure their organization's survival and success. This all-new capstone to our Management Programme is a fast track to more effective senior management by learning to best leverage your corporation’s competencies and build high value, sustainable growth.

The Programme Content

Performance Management Process

  •     Integration of Proven Management Methodologies
  •     Fact-Based Data and Information Technology
  •     Motivation and Performance Management
  •     Performance Management as an Appraisal Process
  •     Performance Management Around the Globe

Leading Organizational Change Through Innovation

  •     Strategy Innovations Is Managing the Future
  •     Strategy Innovations is Not Strategic Planning
  •     Managing Innovation and the Discovery Process
  •     The Discovery Process: Staging, Aligning, Exploring, Creating, Mapping
  •     The Future of Strategy Innovation Systems in Management

Leveraging Management Based Activities

  •     Questions and Definitions of Activity Based Management
  •     Activity Based Management as a Key to Success
  •     Operational Activity Based Management for Continuous Improvement
  •     Strategic Activity Based Management for Profitability
  •     Activity Based Management Supports Performance Management

Integration of Performance Management

  •     Customer Intelligence and Relationship Management
  •     Supplier Intelligence: Managing Economic Profits Across the Value Chain
  •     Process Intelligence and Six Sigma Quality and Lean Thinking
  •     Shareholder Intelligence
  •     Employee Intelligence

Knowledge Based Management and Organisations

  •     Enabling Knowledge-Based Competence of a Corporation
  •     Strategic Management of Knowledge
  •     Market Research in Product Development
  •     Human Resource Management and Knowledge Creation
  •     Organizing and Managing Innovation in a Knowledge-Based Economy

Public Relations and Communication

  •     The Public Relations Officer as Communicator
  •     Exchange of Messages
  •     Models of Communication Process
  •     Importance of Body Language in Public Relations

Public Relations and the Media

  •     Relations with the Media
  •     Preparing Press Kits
  •     Preparing Press Releases
  •     Conducting Press Conferences
  •     Dealing with the Media
  •     Building Good Relationships with the Media

   Presentation Skills and Techniques in Public Relations

  •     Preparation
  •     Rehearsal
  •     Presentation

Public Relations Written Skills

  •     Editorial, Layout and Production Techniques
  •     Writing Memos and Reports
  •     Preparing Newsletters
  •     Designing and Preparing Brochures

The Public Relations Promotional Role

  •     Public Relations Role in Marketing and Advertising
  •     Sponsorship and Promotions
  •     Organizing Exhibitions
  •     Media Coverage

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