Mini Master - Business Management

Introduction:

In today’s highly competitive and challenging environment, it is critical to have a proper perspective on the direction in which your organization is heading. This 5 Day MBA will focus on issues and challenges faced and point you in the correct direction for the future.

The seminar is designed to stretch participants to equip them with the knowledge and confidence to lead and manage in a fast-moving and complex business environment. The course is a unique distillation of the skills that you need to be successful in business delivered by people in business.

Targeted Groups:

• Managers
• Executives, and Employees who want to gain great experience to improve their career

Course Objectives:

At the end of this course, the participants will be able to:

• Grasp the essential ingredients of:
  • Personal success
  • Management success
  • Business success
• Help non-business-trained professionals to understand fundamental business principles
• Understand the essential ingredients of personal, management and business success
• Have a clear understanding of vital business topics, important concepts and proven strategies taught as part of an MBA program
• Apply the concepts, tools and analytical techniques and knowledge to gain financial benefit for them and their organization
• Understand the leader’s role in today’s increasingly difficult business environment and create a niche for yourself
• Be aware of the challenges facing an organization seeking to survive or prosper

Targeted Competencies:

• Leadership skills
• Essential financial knowledge 
• Marketing & sales
• Business planning
• Development of innovation

Course Content:

Unit 1: Leadership, Teamwork & Ethical Success

• Why a 5-day MBA
• The impact that leadership has on determining the organizations success
• Essential concepts of leadership theory that all managers need to know
• Teamwork essentials
• Understand the Tuckman Model and its relevance to how individuals and groups work together effectively and competently in business environments
• The importance of ethics and corporate social responsibility in today’s business environment

Unit 2: Money: Finance and Accounting for Non-Financial Managers:

• Accounting concepts simplified
• Key financial terms you must know as a manager
• Profit and Loss Account
• Balance Sheet construction and assessment
• Product Costing
• Considering the Going-Concern Assumption
• Return on investment, Risk assessment, and Profit & Loss

Unit 3: Marketing and Sales Success and Blue Ocean Thinking: 

• Understanding key marketing concepts
• Case study on new product development
• The Unique Selling Point (USP)
• Market Research - How consumers are influenced by the markets and buy
• Branding what is it how does it work and why, for individuals and organizations
• SWOT, PEST and Five Forces Analysis
• Blue ocean Thinking and its place in business

Unit 4: Organizational Structures and Their Place in the Modern Business Environment:

• Organizational Structures; Tall, Flat, Centralised, Hierarchical & Matrix
• Why the Matrix structure is preferred by many leading companies
• The importance of innovation for sustainable success
• The psychology of the group
• An introduction to group dynamics

Unit 5: Leadership of Tomorrow and How to Develop a Strategy to Succeed:

• Understanding Generation ‘X’ and ‘Y’
• Motivation the new generation of workers
• Becoming an “entrepreneur” within your company
• What you have to do to succeed – ‘outliners’ explored
• Your vision and vision statements for success
• Personal action Plans