Management & Leadership Seminars

Award in Customer Service ? Level 1

The Course

Achieving customer service excellence is not accomplished by accident, nor is it attained without effort and teamwork. It requires well–trained customer service professionals who have a passion for providing quality service. Providing customer service excellence gives an organisation a competitive advantage in the marketplace and is the key factor that keeps customers coming back. Delegates will learn best practices of world-class customer service providers to develop a customer-focused mindset for continuous improvement.

In today’s customer-oriented business environment, interpersonal skills are a critical component for promoting customer satisfaction and organisational success. Providing world-class customer service requires a unique combination of effective communication strategies, persuasion techniques, and conflict resolution skills. This highly-interactive customer service training course gives delegates the tools, resources, and confidence they need to enhance customer relationships and promote customer service excellence within their organisation.

The Goals

By the end of the course delegates will be able to:

  • Describe the best practices of a world-class customer service provider
  • Develop a customer-focused mindset for continuous improvement
  • Identify key components that promote customer retention and loyalty
  • Measure customer service standards
  • Develop an understanding of internal and external customer expectations
  • Use the phone more effectively and leave professional voicemail messages
  • Communicate more effectively by utilizing active listening and questioning skills
  • Successfully apply the principles of persuasion to key negotiation situations
  • Give and receive feedback in a constructive manner
  • Understand the importance of written and electronic communication
  • Use nonverbal communication to make a positive first impression and build rapport quickly
  • Set SMART goals to increase productivity
  • Understand the importance of customer and organisational confidentiality
  • Utilize stress management techniques to increase job satisfaction
  • Use conflict resolution skills to work with difficult or demanding customers in a professional manner
  • Manage their emotions during stressful situations
  • Appreciate the importance of teamwork and maintaining a positive attitude

The Process

This highly-interactive course encourages delegate participation through a combination of group discussion, practical exercises, videos, role-play sessions, case studies, breakout sessions, and teambuilding activities. Delegates will utilize best practices and benchmarking to model world-class customer service excellence. The comprehensive course manual has been designed to be practical, easy to use, and facilitate learning.

The Benefits

Delegates will discover how to:

  • Work effectively with difficult or demanding customers in a calm and professional manner
  • Use body language to build trust and instant rapport with customers
  • Utilize best practices of world-class customer service providers
  • Improve productivity by setting SMART goals for continuous customer service improvement
  • Encourage customer feedback and measure customer satisfaction
  • Adjust their temperament style to become more versatile, adaptable and highly successful
  • Use proven strategies to help their organisation achieve customer service excellence
  • Develop active listening and questioning skills to better communicate with customers
  • Use effective negotiation principles to promote win-win outcomes

The Results

  • A shared organisational customer-centric service vision
  • Improved organisational professional public image
  • Higher customer satisfaction and loyalty
  • Improved conflict resolution skills
  • Enhanced nonverbal and written communication skills
  • Better intra/inter departmental teamwork
  • Improved interpersonal skills
  • Increased customer retention and revenue growth
  • Greater job satisfaction and career advancement potential

The Core Competencies

  • Persuasion and negotiation skills
  • Conflict resolution skills
  • Nonverbal communication skills
  • Written communication skills
  • Listening and questioning skills
  • Teambuilding and leadership skills
  • Stress management skills
  • Phone calling effectiveness skills

The Recognition

AZTech Certificate of Attendance will be given to delegates who successfully attended the course.

City & Guilds Certificate (Level 1) will be given to delegates who successfully passed the City & Guilds Assessment.

The Programme Content


Principles for Delivering World-Class Customer Service

  • Course overview and learning objectives
  • How do customers define quality customer service?
  • What are the benefits of providing world-class customer service?
  • Breakout session: How to use customer service to increase customer satisfaction and loyalty
  • Benchmarking exercise: Best and worst rated customer service companies
  • Creating a positive first impression: What do your customers see and hear?
  • Creating customer service ‘touch points’ to enhance the “customer experience”
  • The WOW Factor: Going the Extra Mile to exceed customer expectations
  • Case study: The Nordstrom approach to quality customer service

Developing Effective Communication and Interpersonal Skills

  • The power of nonverbal communication
  • Practical exercise: The Body Language Quiz
  • How to use body language to build rapport and create a favorable first impression
  • Understanding the four customer temperament styles
  • Practical exercise: Determining your temperament style
  • Developing your active listening skills to enhance communications
  • Practical exercise: Active Listening Evaluation
  • Use questioning techniques to identify a customer’s expectations and service requirements
  • Determining your customer’s “preferred learning style”
  • Keys to effective telephone and voicemail communication


Principles of Superior Customer Service and Organisational Procedures

  • Does the 'customer experience' align with your organisation’s vision/mission statement?
  • Identifying internal and external customer expectations
  • The benefits of teamwork and mutual cooperation
  • Teambuilding and leadership exercise
  • Guidelines for customer and organisational confidentiality
  • Dos and don’ts of written and electronic communication
  • Empowering employees to better serve their customers
  • Case study: Scandinavian Airlines customer service programme


The Importance of Customer Feedback and Service Recovery

  • Why is it important to encourage customer complaints and feedback?
  • Establishing customer service satisfaction measuring and monitoring standards
  • Best practices for recording and monitoring customer service issues
  • The supervisor‘s role in service recovery
  • The art of giving and receiving constructive feedback
  • Negotiating win-win outcomes
  • Managing emotions during stressful situations
  • Strategies for working with difficult and demanding customers
  • Practical exercise: Service recovery role-play


Leading the Way to Customer Satisfaction and Continuous Improvement

  • Your attitude makes a difference
  • Stress management tips for maintaining peak performance
  • The importance of personal development
  • Setting SMART goals for continuous customer service improvement
  • Practical exercise: What is your Action Plan?
  • End of course review

Assessment leading to City & Guilds Award in Customer Service – Level 1 :

  • This unit will be assessed by an externally set and marked test
  • The question paper will take the form of a series of short answer questions and scenario-based tasks in which it is assumed that the candidate is dealing with customer queries and problems.


UAE (Dubai)

From 31/5/2020 To 11/6/2020 Price: 3750 Euro
From 27/9/2020 To 8/10/2020 Price: 3750 Euro

Egypt (Cairo)

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Jordan (Amman)

From 29/11/2020 To 10/12/2020 Price: 3750 Euro

UK (London)

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Egypt (Sharm El-Sheikh)

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Malaysia (Kuala Lumpur)

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Turkey (Istanbul)

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France (Paris)

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Switzerland (Geneva)

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Spain (Barcelona)

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Italy (Rome)

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Manama (Bahrain)

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Kuwait (Kuwait)

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Spain (madrid)

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Singapore (Singapore)

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USA (Boston)

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Netherlands (Amsterdam)

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Canada (Toronto)

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Germany (Munich)

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